Blog

Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. The more information you have on your prospects, the better you will be able to gauge where they are in their buyer’s journey, all while helping nurture them along the path to final purchase. First,…

How Marketing Agencies Can Get the Most From Automation Many marketing agencies use automation platforms to simplify their email, social media and brand awareness campaigns. Yet there are other features that agencies can use to truly get the most from these platforms such as real-time client notifications and reporting, behavior-based trigger marketing and predictive personalization. As…

The Benefits of Enhance Dashboard Reporting to Marketing Agencies It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online…

Do You Use a Marketing Agency? The Debate Regarding In-House and Out-Sourced Marketing Pepsi vs. Coke. Chevy vs. Ford. In-house marketing vs. hiring a marketing agency? The rivalry endures as relentlessly as the cola and car wars. There’s debate regarding whether businesses benefit more from hiring a marketing agency to leverage expertise or using in-house…

The Importance of Value-Add Marketing Assets The key to any lead generation campaign is to provide something of value to your prospects, something they can read, use, learn from or engage with. We call these VALUABLE MARKETING ASSETS. There are many forms of such assets, from eBooks and white papers to use cases, videos, webinar events,…

GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. A focused message related directly to an individual is received better and is more likely to convert. One avenue of segmentation is geographic location (or GEOIP-based segmentation). What can you tell about someone based just on their address? Marketers reach audiences with…

4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. When set up correctly the data collected is extensive, from impressions to conversions. PPC advertisement tracking can even be used to track offline activity such as phone calls. And recently, Google AdWords implemented text messaging…

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. Instead of getting hung up on labels or buzzwords, it’s important to break down “personalization” and understand the similarities and differences of: segmentation, personalized messaging, and individualization….

Why Agencies Should be Using Content Automation Content marketing is a well-established pillar of marketing, and content is king of the castle. While there are challenges when it comes to creating consistent, timely, high quality, and relevant content that’s not this article’s focus. One of the biggest challenges facing marketers is promoting the content, ensuring…

Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers In the past marketers had two basic campaign choices –  targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like Facebook Ads. While ad campaigns offered a broader the audience, it was more difficult to target a specific user group….