ActiveDEMAND

Marketing and Engagement Platform for Senior Living.
Better Results with Less Effort.

ActiveDEMAND is the only customer acquisition and engagement platform specifically built for senior living. Combining powerful marketing and sales automation with integrated AI Assistance, marketers can help more families and get better occupancy results across all communities with less marketing effort.

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Create Meaningful Connections and Infinite Scalability

ActiveDEMAND is specifically built for senior living, combining powerful marketing and sales automation to quickly increase occupancy.

It tracks every interaction, including caregivers and family members, using integrated marketing tracking software to provide insights critical to move-ins. With AI enabled sales and marketing automation, unmatched CRM integration and a friendly support team of senior living experts, you’ll have everything you need to reach your goals.

How ActiveDEMAND Works for Senior Living

ActiveDEMAND fits into your marketing and sales efforts as one connected platform, bringing together your marketing automation, customer data, and engagement tools in one place. Built for senior living and powered by ActiveDEMAND Intelligence (ADI), it helps you capture every interaction, understand what’s working, and take action faster, so your team can drive better outcomes with less effort.

1. Capture Every Interaction in One Place

ActiveDEMAND captures every interaction across your website, calls, forms, emails, and campaigns, giving you a complete and easy-to-follow view of each prospect and their journey. As interactions are captured, the platform continuously builds context behind the scenes, helping your team stay organized and ready to engage without extra effort.

2. Turn Data into Clear, Actionable Insight

All activity is connected and organized into clear insights, so you can quickly see what’s working and what’s driving results across your communities. With patterns and activity interpreted in the background, your team gets a straightforward view of each journey and can make confident decisions about what to do next.

3. Engage and Move Prospects Forward Faster

Automate and personalize follow-up across every stage of the journey, so your team can respond quickly and stay consistent. With timing and next steps supported behind the scenes, every interaction is timely, relevant, and simple to manage, helping prospects move forward without delays.

4. AI That Works Across Your Entire Platform

ActiveDEMAND Intelligence (ADI) uses your content and learns from real interactions across your website, campaigns, and conversations. It responds to simple, natural language or voice, so your team can take the right next step, act quickly, and keep every prospect moving forward, all while keeping your data secure and under your control.

The Most Robust and Reliable Senior Living Platform

Unmatched CRM Integration
  • Yardi
  • Eldermark
  • Dynamics 365
  • Roobrik
  • Welcome Home
  • LivingMetrics
What is ActiveDEMAND video overview
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What is ActiveDemand?

Discover how our platform addresses common senior living challenges, provides actionable insights through a comprehensive view of each customer, and offers dedicated support to streamline operations and enhance data security.

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Our Comprehensive Solution

ActiveDEMAND offers a comprehensive, all-in-one senior living marketing solution that combines the power of marketing automation, customer data management, and unmatched CRM integration. These core products and our dedication to client success provide what you need to accelerate lead acquisition, enhance engagement and nurturing, and drive occupancy and revenue growth.

Community First Marketing Automation Solution

Our Community First Marketing approach helps you create personalized strategies for each community, whether you manage one location or one hundred. ActiveDEMAND lets you do more with less, improve efficiency, and keep prospects engaged with timely, relevant communication.

  • Cost-Effective Solutions
    Save time and money with an all-in-one integrated platform.
  • Tailored Strategies
    Create templated yet personalized campaigns for each community.
  • Increased Efficiency
    Boost engagement with content marketing automation and tracking.
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  • Single Source of Truth
    Consolidate data from multiple sources for a comprehensive view.
  • Collective Buyers’ Journey Attribution
    Track the combined customer journeys of prospects and their influencers.
  • Actionable Insights
    Gain insights into what’s working and where to optimize.
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Transform Data into Actionable Insights

ActiveDEMAND is a Customer Data Platform (CDP) that provides a single source of truth, giving you full visibility into the entire customer journey. This empowers you to understand what’s happening, identify what’s working, and leverage insights to drive optimization.

Integrated AI Marketing Assistance

Powered by ADI – ActiveDEMAND Intelligence. Private, secure agentic AI agents that can engage clients, answer phones, generate content, create marketing assets and deploy marketing campaigns.

AI for Senior Living Marketing
  • AI Virtual Assistance
    24/7 Virtual Chat and Live assistants that know your community and learn from every engagement.
  • Better Outcomes, Less Effort
    ADI not only generates content or task recommendations, with your approval it will update brands, build emails, create campaigns and so much more.
  • Your Data in Your Community
    ADI Agentic agents are hosted in your Community account, so your clients’ data stays private and secure.
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  • Unmatched Senior Living CRM Integration
    Seamlessly integrate with your existing CRM for a unified approach.
  • Closed-Loop Attribution
    Full end-to-end data attribution from first touch to move-in.
  • Revenue Insights
    Clearly demonstrate what is driving occupancy and revenue.
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Tailored Senior Living CRM Integrations

Our bilateral CRM integrations offer unmatched support tailored specifically for the senior living industry.

Tailored Senior Living CRM Integrations

Dedicated Support for Your Success

Our excellent support team are experts in senior living and invested in your success. We also prioritize the security of your data, giving you peace of mind as you focus on driving occupancy and revenue.

  • Expert Support Team
    Receive expert assistance from a team specializing in the senior living industry.
  • Commitment to Your Success
    Benefit from our proactive guidance and best practices to maximize the platform’s value.
  • Data Security
    Know that the security of your data is our top priority, ensuring your operations run smoothly and securely.
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Simplified pricing. Expanded Value.

Experience the cost-effective power of ActiveDEMAND, designed for senior living. Save time and money with seamless automation, robust CRM integrations, and dedicated support.

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Expert Support and Resources

Our support team of senior living industry experts is dedicated to your success. In addition to our Success Team, we offer a support portal, live chat, educational portal, and a marketplace with a curated collection of templates to help you make the most of ActiveDEMAND.

We Are Trusted By Many

Customer Acquisition and Engagement Platform in Senior Living

Over 4000 communities using ActiveDEMAND

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We are always creating solutions for you to succeed.

Book a demo and see the latest features we’ve added!

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Higher Engagement For Primrose Retirement Communities

The results speak for themselves. Primrose Retirement Communities has seen a significant uptick in engagement, inquiries, and, most importantly, a stronger connection with their community. Brandon’s words, “Shay crushed it! Shay has been amazing to work with – helping with any and all aspects of getting this up and running for us,” encapsulate the essence of what we strive for at ActiveDEMAND: making a meaningful difference in our clients’ businesses.

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FAQs

ActiveDEMAND is an all-in-one customer acquisition and engagement platform designed specifically for senior living communities. It integrates marketing automation (MAP), a Customer Data Platform (CDP), CRM, and dedicated support to help you track and engage prospects, drive occupancy, increase revenue, and gain actionable customer insights.

ActiveDEMAND is the only platform specifically, offering tailored features like multi-community architecture, senior living-specific attribution models, and expert support from a team with deep industry knowledge.

ActiveDEMAND improves occupancy rates by automating and personalizing marketing efforts. Using tools like our Conversation Hub, enhances sales enablement and increases speed to lead, ensuring quick and efficient follow-up with prospects. By tracking interactions and providing actionable insights, you can identify and optimize the most effective strategies for driving move-ins.

Yes, ActiveDEMAND is designed for multi-community operations with its true multi-community architecture. This allows you to implement 'Community First Marketing' and tailor strategies for each community.

You can expect dedicated support from a team of experts who understand the senior living industry. Our Customer Success Team provides proactive guidance, best practices, and technical support to ensure you get the most out of the platform.