Act-On Alternative
Act-On Pricing and Features vs ActiveDEMAND
Act-On is a Portland-based marketing automation company that was started in 2008. It is primarily used by medium-sized businesses and is priced out of the market for most SMB’s. I spoke with one of our agency clients who has deployed both ActiveDEMAND and Act-On to help build this Act-On Alternative comparison.
ActiveDEMAND vs Act-On Pricing
ActiveDEMAND’s pricing is much more affordable than Act-On pricing: 3-6X more affordable even with DOUBLE the contact capacity on ActiveDEMAND
Act-On only has annual plans while ActiveDEMAND offers both monthly and yearly plans.
ActiveDEMAND has better customer ratings on 3rd party review sites.
 |  | |
|---|---|---|
| First Year Price | SBM: $1,788 (5,000 contacts, unlimited users)Corporate Marketer: $6,588 (5,000 contacts, unlimited users) | Professional: $13,200/mo (5000 active contacts, 3 marketing users, 50 sales users)Enterprise: $26,400 (5000 active contacts, 6 marketing users, 100 sales users) |
| Contract Terms | Monthly or Yearly | Yearly Contracts only, monthly payment plans may be available |
| Reviews | G2 Crowd: 4.5/5 GetApp: 4.38/5 Capterra: 4.5/5 | G2 Crowd: 4.1/5 GetApp: 4.24/5 Capterra: 4/5 |
Compare Marketing Automation Platforms
When booking an appointment Acuity forces their brand on your customers. With ActiveDEMAND, you do not need to worry about us marketing our product to your customers. All package types ensure our brand is not in your way!
Agency Features
ActiveDEMAND and Act-On both offer agency-level partner programs, but ActiveDEMAND offers several extra perks for agencies. Our agency partner had this to say about Act-On: “They claim to be a full white label product, but under all reports, dashboards, and URL it still says Act-on. There was no way to change that.” The partner continued, “in the few months we worked together we had 3 different “success managers”. We had one training session per week. Additional meetings were not possible.” So, ActiveDEMAND’s white labeling of marketing automation is better.
When it comes to support, our contact said, “After working with both companies, ActiveDEMAND’s support is incredible. Best support I’ve ever had, and I’ve been in the IT business for over 20 years! You guys really rise above the rest. Support at Act-On was really limited and came close to the word: poor!”
| | |
|---|---|---|
| Multi-Client Management |  | |
| White Label | | Not Really |
| Referral Program | | |
| Free Agency Portal | | |
| Sophisticated account and campaign templating & asset cloning | |  |
Integration
ActiveDEMAND and Act-On both offer great integration to the most popular platforms that marketers love. Our agency partner mentioned, “Act-On has great integration with LinkedIn, which is really handy for getting prospect and company details. Integrating and migrating a new customer took at least 2-4 days. After that, we still had a basic setup without any reporting. I now do the same with ActiveDEMAND within 30 – 60 minutes.”
Note: you need Act-On’s Enterprise level to get CRM integration
| | |
|---|---|---|
| Built-in CRM | | |
| Native Salesforce Integration | | |
| Native Pipedrive Integration | | Uses Zapier |
| Native Microsoft Dynamics | | |
| HTML Tracking Code | | |
| WordPress Plugin | | |
| Integrate via Google Tag Manager | | |
| Facebook, Google, Twitter | | |
| Zoom | | |
| GoToMeeting/ GoToWebinar | | |
| Zapier | | |
Marketing Automation Features
Both ActiveDEMAND and Act-On offer great marketing automation features. Our agency user who used both ActiveDEMAND and Act-on comments, “The dashboard and reports in Act-On weren’t as good or easy to use as ActiveDEMAND, but Act-On’s email editor and social listening are better than ActiveDEMAND’s. Act-On was way too complex on a lot of other aspects compared with ActiveDEMAND”
| | |
|---|---|---|
| Email Drip & Newsletters | | |
| Landing Pages | | |
| Marketing Dashboard & Reports | | |
| Sophisticated Dynamic Website Content | | |
| Call Tracking | Integrated | Add-on |
| SMS Marketing | Integrated | Add-on |
| Sophisticated Trigger Popups | | |
| Lead Scoring | | |
| Appointment Scheduling | | |
| Social Media Posting | | |
Are you looking for the Best Act-On Alternative?
ActiveDEMAND and Act-On are both great marketing automation platforms, but there’s a very large gap in pricing. Act-On comes with some additional tools like an SEO website auditor & competitor audit tool, but you may already have a purpose-built SEO platform like Moz, Ahrefs, Raven Tools, or SEMrush that will do a better job at SEO/SEM tasks. The functionality that most companies are looking for in a marketing automation platform is available in both Act-On as well as ActiveDEMAND. Ultimately our agency contact said, “ActiveDEMAND is more powerful than Act-On, faster to deploy, and the price was better for more clients. I appreciated that ActiveDEMAND was less complex to set up and use.”
Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.