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Eric Murphy

About Eric Murphy

Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.
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Cookies are Crumbling: What Marketers Need to Know about First and Third-Party Data

By |2024-01-25T14:13:27-06:00January 23rd, 2024|Categories: B2B Marketing Zone, Blog|

As of January 2024 Google began phasing out support for third-party cookies. Since other major web browsers such as Mozilla Firefox, and Apple Safari are also dropping support for third-party cookies, this is a significant change in the digital landscape. Cookies have been an important part of online marketing for almost 30 years. What do agencies, marketers, and consumers need to know?

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