Author: Eric Murphy

Why Marketing Agencies Shouldn’t Rely Only on Google Call Tracking In September of 2014, Google made the announcement that it would be launching its basic call tracking solution for AdWords. Since then, the marketing agency circuit has been abuzz with questions about Google call tracking from their own clients and prospects, competitors, media and random…

Marketing Agencies: Give Your Client an Edge with Whisper Messages Imagine being able to provide a service for your clients that could analyze for them why customers are calling their business… before the call even begins? Undoubtedly, you would have the upper hand amongst your fellow marketing representative peers, right? Allow us to introduce you…

New Best Practices in Drip Campaigns Drip campaigns – or “nurture campaigns” as they are often called – have been part of the marketer’s essential tool belt for some time now. And while they are not new, the way in which they’re implemented has been changing as customers become more discerning and technology advances. The…

The Power of Real-Time Personalization It seems all so-called marketing gurus believe they’re utilizing personalization in their tactics…but are they really? To be clear, personalization represents something much deeper than simply using someone’s first name in an email blast. Taking this to the next level, real-time personalization embraces the full context of the engagement and…

Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. Trigger marketing, also known as behavioral marketing, refers to engaging with customers at pre-planned times – but rather be dictated simply by a set passage of time, communication is initiated based on activity…

Why Marketing Agencies Love Retainer-Based Business Like in nearly every other sector of commerce, competition among marketing agencies is fierce, and the agency that rises above the crowd will ultimately win out with the most clients. In obtaining those clients and their business, marketing agencies tend to favor the retainer method as retainers boast many…

Building Your Client’s Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what they are looking for. Personalization tools allow marketers to not only personalize who the prospect is, but contextualize what they are looking for – think about it…

How Marketing Agencies Can Get the Most From Automation Many marketing agencies use automation platforms to simplify their email, social media and brand awareness campaigns. Yet there are other features that agencies can use to truly get the most from these platforms such as real-time client notifications and reporting, behavior-based trigger marketing and predictive personalization. As…