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Eric Murphy

About Eric Murphy

Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.

The Impact of Marketing Data on the Sales Cycle

By |2018-11-21T14:27:32-06:00November 5th, 2018|Categories: Blog|Tags: , , , , , , , , , , |

When it comes to marketing data, many businesses focus on using it to optimize conversion points. It makes sense since lead generation and landing pages have a large [...]

Difference Between Personalization and Hyper-personalization

By |2019-02-19T13:54:54-06:00October 4th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , , |

Are you using Personalization? Every business owner understands the importance of personalization. People are more inclined to pay attention if you address them personally whether it be their [...]

Don’t Limit Business Growth with Poor Operational Efficiency

By |2018-03-26T18:23:07-06:00March 26th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , |

Factors Limiting Business Growth: Operational Efficiency Many entrepreneurs make the mistake of focusing too much on the marketing and business development. But one aspect of their business that [...]

Why Churn Limits Growth

By |2018-01-26T19:43:46-06:00January 26th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , |

Churn May Be the Real Reason Behind Anemic Growth Service-based providers put a strong emphasis on acquiring new customers for growth. However, churn rate is often overlooked and [...]

ActiveDEMAND and Pipedrive: Sales and Marketing Integration that Go Together Like Milk and Cookies

By |2017-12-18T15:47:50-06:00December 8th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , |

ActiveDEMAND and Pipedrive Take Sales and Marketing Integration to the Next Level Marketing agencies and B2B companies serious about sustainable growth for their business use a marketing automation [...]

ActiveDEMAND provides seamless tool integration with Clearbit providing enriched data

By |2017-12-01T20:15:35-06:00November 30th, 2017|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , |

Good Data and Tool Integration Essential to Personalization ActiveDEMAND provides seamless tool integration with Clearbit providing enriched data A big part of making your business profitable is your [...]

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