Eric Murphy - ActiveDEMAND

About Eric Murphy

Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.

Calendar Event Integration

By Eric Murphy|2020-02-05T08:52:16-06:00December 16th, 2019|Categories: Capabilities|Tags: ActiveDEMAND Corporate Marketer, ActiveDEMAND Small Business Marketer|

Calendar Event Integration

The Impact of Marketing Data on the Sales Cycle

By Eric Murphy|2018-11-21T14:27:32-06:00November 5th, 2018|Categories: Blog|Tags: ActiveDEMAND Agency Marketing, ActiveDEMAND Marketing Automation, how technology can be used with marketing data, impact marketing data has on sales cycle, Marketing Automation, Marketing Automation Software, marketing data, marketing data and the sales cycle, sales cycle, technology and marketing data, why is marketing data important for the sales cycle|

When it comes to marketing data, many businesses focus on using it to optimize conversion points. It makes sense since lead generation and landing pages have a large [...]

Difference Between Personalization and Hyper-personalization

By Eric Murphy|2019-02-19T13:54:54-06:00October 4th, 2018|Categories: B2B Marketing Zone, Blog|Tags: ActiveDEMAND Agency Marketing, ActiveDEMAND Marketing Automation, contextual messaging, marketing automation platform, marketing automation platform tips, Marketing Automation Software, marketing needs targeted automation, Marketing Personalization, marketing segmentation, personalization, personalization in marketing, predictive personalization, real-time personalization, reasons marketing needs specialized automation, segmented targeting in marketing automation, targeted marketing|

Are you using Personalization? Every business owner understands the importance of personalization. People are more inclined to pay attention if you address them personally whether it be their [...]

Don’t Limit Business Growth with Poor Operational Efficiency

By Eric Murphy|2018-03-26T18:23:07-06:00March 26th, 2018|Categories: B2B Marketing Zone, Blog|Tags: ActiveDEMAND Agency Marketing, ActiveDEMAND Marketing Automation, auditing your business, marketing automation platform, marketing automation platform tips, Marketing Automation Software, operational efficiency, sales and marketing alignment, sales and marketing communication, using technology for automation|

Factors Limiting Business Growth: Operational Efficiency Many entrepreneurs make the mistake of focusing too much on the marketing and business development. But one aspect of their business that [...]

Why Churn Limits Growth

By Eric Murphy|2018-01-26T19:43:46-06:00January 26th, 2018|Categories: B2B Marketing Zone, Blog|Tags: ActiveDEMAND Agency Marketing, ActiveDEMAND Marketing Automation, addressing churn, churn, churn limits growth, how do I reduce churn, Marketing Automation Software, reduce churn for service businesses, reduce churn for subscription based businesses, technology an asset to reduce churn, why churn limits growth|

Churn May Be the Real Reason Behind Anemic Growth Service-based providers put a strong emphasis on acquiring new customers for growth. However, churn rate is often overlooked and [...]

ActiveDEMAND and Pipedrive: Sales and Marketing Integration that Go Together Like Milk and Cookies

By Eric Murphy|2017-12-18T15:47:50-06:00December 8th, 2017|Categories: B2B Marketing Zone, Blog|Tags: ActiveDEMAND Agency Marketing, ActiveDEMAND Marketing Automation, CRM, CRM Integrations, customer relationship management, Marketing Automation Software, Pipdrive, Pipedrive Integrations, sales and marketing integration, tool integration|

ActiveDEMAND and Pipedrive Take Sales and Marketing Integration to the Next Level Marketing agencies and B2B companies serious about sustainable growth for their business use a marketing automation [...]

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