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About Eric Murphy

Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.

The Impact of Marketing Data on the Sales Cycle

By |2018-11-21T14:27:32-06:00November 5th, 2018|Categories: Blog|Tags: , , , , , , , , , , |

When it comes to marketing data, many businesses focus on using it to optimize conversion [...]

Difference Between Personalization and Hyper-personalization

By |2019-02-19T13:54:54-06:00October 4th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , , |

Are you using Personalization? Every business owner understands the importance of personalization. People are more [...]

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