ActiveDEMAND Marketing Automation Features
No longer do marketers need to struggle with the question of what day and time to execute an email campaign. ActiveDEMAND Predictive Send takes the guesswork out of email delivery times and automatically optimizes the process for the best results. What’s more, Predictive Send increases the open rate, click-through rate and conversion rate.
Optimize your email campaigns using ActiveDEMAND A/B testing features. With A/B testing you'll test different versions of your email campaign. It may be as something as simple as a subject line, an image, body copy or something else. Create multiple versions and let ActiveDEMAND tell you which one performs the best.
ActiveDEMAND Advanced Campaign Goals allows you to set goals that fit you. Track whether your marketing campaigns are succeeding in attracting prospects and generating leads. Marketing objectives define what you want to accomplish through your marketing activities. ActiveDEMAND makes setting and measuring goals simple.
ActiveDEMAND’s Visitor Timeline provides cross-channel marketing attribution across display, social, paid search, phone calls, email and more. The ability to see a visitor's entire path through your website, social posts and phone calls brings a whole new level of visibility into marketing analytics.
DNI, also known as Dynamic Number Insertion, is the best way to track a websites ability to generate lead quality phone calls. ActiveDEMAND takes the guesswork out of knowing how many phone numbers you need to include in your DNI pool. Using proprietary algorithms, ActiveDEMAND will determine the optimal amount of call tracking numbers. Don’t overspend on numbers you don’t need.
CallForensics™ takes the already robust ActiveDEMAND Call Tracking platform to the next level. Unlike other call tracking solutions that just count calls, ActiveDEMAND CallForensics™ analyzes conversations that happen on the call. The enhanced call tracking conversation analysis capabilities automate the process of categorizing and scoring calls based on the purpose of the call, what was discussed during the call, and what products and next steps were discussed during the call.
While the process of recording and listening to recorded incoming telephone calls is not new, with ActiveDEMAND Call Tracking, recording incoming phone calls doesn’t get any easier. Simply check the “record incoming calls” and you’re all set. In an instant you are set up to record calls – improving you communication with clients and staff.
With call tracking analytics, agencies can white label client reports that provide call tracking details including leads generated from a specific campaign, calls broken down by region, department, and sales person as well as full attribution reporting. ActiveDEMAND shows you exactly what is working and where to improve.
While it’s still considered the most popular analytics tool, Google Analytics does not automatically collect and analyze telephone calls associated with a specific marketing campaign. To evaluate the effectiveness of a marketing initiative, it’s vital to encompass call tracking information... that's where ActiveDEMAND comes in to play. With ActiveDEMAND call tracking when a number associated with a marketing campaign is dialed the data is automatically recorded in Google Analytics.
ActiveDEMAND’s integration with Clearbit Enrichment allows you to update any ActiveDEMAND email contact with over 85 additional actionable data points. ActiveDEMAND’s real-time segmentation and dynamic personalization features fueled by Clearbit data intelligence is a powerful marketing combination.
Marketers produce and publish a lot of content. Making mistakes can negatively impact the brand, erodes trust, and could have a negative impact on the business, so process is imperative to success. ActiveDEMAND Corporate Marketer and Agency Partner packages have built in content moderation and approval processes.
With call tracking analytics, agencies can white label client reports that provide call tracking details including leads generated from a specific campaign, calls broken down by region, department, and sales person as well as full attribution reporting. ActiveDEMAND shows you exactly what is working and where to improve.
ActiveDEMAND provides a three step wizard that includes a template library to help you make great looking eNewsletters. Or create from scratch and add content blocks including text blocks, images, buttons, lines, separators, and dynamic fields. You don’t need to be a programmer to make great looking eNewsletters.
ActiveDEMAND microsites don’t require marketers to seek out additional web servers or hire web developers. ActiveDEMAND provides marketers with a complete microsite solution. Creating a microsite for lead generation, marketing campaigns, competitions, product launches and more has never been easier.
ActiveDEMAND provides a powerful custom workflow interface that enable marketers to drag, drop and connect decision steps and action steps to create simple and complex automated campaigns. Marketers don’t adapt to ActiveDEMAND, rather, ActiveDEMAND adapts to marketers and enables them to create the campaigns they want.
ActiveDEMAND Drip Campaigns make maintaining customer relationships and nurturing prospects to close sales easy. Using the ActiveDEMAND simple drag and drop editor, anyone can create a Drip Campaign, saving time and money. Once activated, the Drip Campaign is automated, marketing your brand and business to your client base or prospects at the moment they are most receptive.
With an ActiveDEMAND eNewsletter campaign, easily nurture and maintain relationships with your current customer or client base. Stay top-of-mind by offering valuable information, special offers and promotions to your highly targeted audience. eNewsletters communicate directly to your customers and deliver your brand straight to their in-box.
Now integrating seamlessly with Enquire Leads to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the EnquireLeads Sales CRM so that they may supercharge the application. What’s more, just like Enquire CRM itself, ActiveDEMAND has been optimized for small and medium-sized businesses.
Form Captcha is like having a bouncer for your business, deciding who to let in. Without Form Captcha, spam wastes your time chasing fake leads. ActiveDEMAND Form Captcha keeps the bots out of your leads ensuring the registrations that come through are actual requests by people looking to do business.
Now integrating seamlessly with Freshsales to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the Freshsales so that they may supercharge the application. What’s more, just like Freshsales itself, ActiveDEMAND has been optimized for small and medium-sized businesses.
ActiveDEMAND Geo-IP Based Automated Call Routing gets your incoming calls routed to the right person in the right region automatically. Incoming calls can be directed to a specific person, a shared phone number or to a group of numbers where the first person to answer the call gets the opportunity. It’s up to you.
"Press 1 for sales", "Press 2 for marketing"... and so on. If this sounds familiar then you know what an Interactive Voice Response (IVR) system is. With ActiveDEMAND, you'll easily configure an IVR with a free call tracking account. Why would you want to? It's proven that IVRs get the 'right' phone to ring. Get customers and prospects connected to the right person or department quickly. ActiveDEMAND IVRs are very versatile and accommodate multiple office locations as well as help businesses build a local presence anywhere in the world.
ActiveDEMAND allows marketers to track prospect behaviors and web activity, so they can determine the prospect’s level of engagement and their fit with the desired customer profile. With accurate lead scoring marketers can provide targeted, relevant material at the time the prospect needs it, greatly enhancing conversion rates.
Optimize your email campaigns using ActiveDEMAND multivariate testing features. With multivariate testing you'll test different versions of your email campaign. It may be as something as simple as a subject line, an image, body copy or something else. Create multiple versions and let ActiveDEMAND tell you which one performs the best.
Now integrating seamlessly with Nimble Leads to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the Nimble CRM so that they may supercharge the application. What’s more, just like Nimble CRM itself, ActiveDEMAND has been optimized for small and medium-sized businesses.
For companies, coordinators, event managers and marketers who organize events but struggle when it comes to marketing the event, ActiveDEMAND is the answer. Whether your event is online or on-site, target contacts with email marketing, landing pages, social media, website smart objects and more to build awareness.
ActiveDEMAND Sales Email Tracking software is a tool that enables you to send emails using your own email software and reports back to you the activity of the recipient. Enhance your sales and marketing activity by knowing who is engaging with you and what their interests are. No extra software or applications are required and it works with all email clients.
Now integrating seamlessly with Pipedrive to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the Pipedrive CRM so that they may supercharge the application. What’s more, just like Pipedrive itself, ActiveDEMAND has been optimized for small and medium-sized businesses.
Now integrating seamlessly with PipelineDeals to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the PipelineDeals Sales CRM so that they may supercharge the application. What’s more, just like PipelineDeals itself, ActiveDEMAND has been optimized for small and medium-sized businesses.
ActiveDEMAND integrates seamlessly with many third party applications including CRMs, ecommerce, forms, payment processers, social platforms, surveys, accounting and billing applications, file management and lots more. ActiveDEMAND becomes you single marketing automation platform that work’s with the rest of your business.
Traditionally, targeted marketing campaigns created and maintaining lists of contacts that meet specific attributes. With ActiveDEMAND predicative personalization peoples interests are mapped automatically to the content you offer. Deliver more effective content and save an enormous amount of time not building lists.
ActiveDEMAND now integrates seamlessly with Salesforce™, much like the Pipedrive integration, to synergize a powerful sales and marketing “power platform.” This means managers and other users of Salesforce™ now have the opportunity to “supercharge” the application, taking the concept of optimizing ActiveDEMAND for small and medium-sized businesses to a whole new level.
Now integrating seamlessly with Sherpa to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for senior care managers and users of the Sherpa CRM so that they may supercharge the application. What’s more, just like Sherpa CRM itself, ActiveDEMAND has been optimized for senior care marketers and sales care teams.
Optimize your email campaigns using ActiveDEMAND split testing features. With split testing you'll test different versions of your email campaign. It may be as something as simple as a subject line, an image, body copy or something else. Create multiple versions and let ActiveDEMAND tell you which one performs the best.
Do you want to know how your Twitter marketing is turning into real business opportunities? ActiveDEMAND is the answer. ActiveDEMAND does more than help you manage you Twitter feed, it also includes tracking so you know what "tweets" are driving people to your campaigns and who is converting. Your boss is going to love your Twitter attribution reports from ActiveDEMAND.
Whisper messages are a great way to immediately find out which marketing campaign initiated a phone call, and help your sales people be prepared to engage with every caller…even before the call starts. This powerful knowledge gives you real-time feedback - telling you which marketing campaign your call is coming from.
ActiveDEMAND integrates seamlessly with Zapier which means you have access to over a thousand different applications. Using Zapier you can easily share data automatically between your favorite applications. For example, add Outlook or Gmail contacts automatically to your ActiveDEMAND marketing contact database.
Now integrating seamlessly with Zoho to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the Zoho CRM so that they may supercharge the application. What’s more, just like Zoho itself, ActiveDEMAND has been optimized for small and medium-sized businesses.
What People Are Saying About ActiveDEMAND
"Customer service and response time is excellent. I don't think these guys ever sleep."
Bev Meeha, CFO, CETA
"We now have a much more efficient marketing machine. The lead comes in and is automatically fed into our automated system. It's excellent."
Cameron Martel, Director, POD Marketing