How Does ActiveDEMAND Track
ActiveDEMAND is a behavioral marketing automation system that tracks individual prospects engagement with marketing assets through various technologies. The main technologies being used are
- Transparent Pixels
- Tracking scripts
- Phone call recording
- Online chat
- Encoded links
- Social media engagement
A cookie is a small data text file that a web site sends to your browser, which is stored on your system. Websites can only access the information from a cookie sent by the Site. ActiveDEMAND cannot access cookies sent by other web sites or the information contained therein. Additionally, ActiveDEMAND cannot learn your e-mail address or any other information about a website visitor through the use of a cookie. The only way ActiveDEMAND can learn such information is if the visitor specifically and voluntarily submits that information to ActiveDEMAND, for example, by entering data on one of the ActiveDEMAND webforms.
Identifying ActiveDEMAND Cookies
The cookies that start with:
These cookies are used to identify an individual user on a web asset. As with all cookies, ActiveDEMAND does not track cross domain engagement.
Note: Users not wanting to be tracked by ActiveDEMAND cookies can either block all cookies, browse incognito, or not browse the site.
A transparent pixel is an image file that is embedded in an email. When the file is loaded into an email client the image is uploaded from an ActiveDEMAND server. This enables ActiveDEMAND to register that an email has been opened. A transparent pixel is the same as any image on an email, this is not strictly required to track an email open; the transparent pixel ensures at least one image is included on every email.
Note: Users not wanting to be tracked by ActiveDEMAND Transparent pixels can choose not to download images.
ActiveDEMAND uses a tracking script to track website engagement. The tracking script, if embedded on a web page, will call back to the ActiveDEMAND. This enables ActiveDEMAND to capture website visit information, link clicks, time on a page, etc.
Note: Users not wanting to be tracked by ActiveDEMAND scripts can disallowing java-scripts to run on the website.
Any call made using an ActiveDEMAND tracked number can be potentially recorded. The configuration of this is done on a per number basis by the user of ActiveDEMAND. In many regions phone call recording requires at least one (if not both) of the parties to have knowledge of the recording. ActiveDEMAND offers users the ability to configure a ‘whisper’ or a ‘preamble’ message the alerts the caller that the call is being recorded.
Note: Users not wanting to have their call recorded by ActiveDEMAND can avoid this by choosing not to proceed with a recorded call.
ActiveDEMAND records all conversations made using Olark Chat. This is used to detect interests and or capture contact information.
Note: Users not wanting to be tracked by ActiveDEMAND during a chat either by blocking java-scripts in the browser or by not engaging on chat.
ActiveDEMAND is a link tracking platform. An ActiveDEMAND user can create tracked links to collect information on who is interested in a specific topic/website/etc. The link, when clicked, ActiveDEMAND will capture the IP address of the requester, the destination of the link, and if possible, upload a cookie to the person’s browser.
Note: Users not wanting to be tracked by ActiveDEMAND should not click on the tracked links.