Do Not Sell my Personal Information
How ActiveDEMAND enables users to meet this CCPA requirement.
Since ActiveDEMAND isn’t built as a data selling platform, there isn’t a default action or widget. At a minimum an auto-responder workflow will set a custom field indicating that the user doesn’t want their data sold. This action will be logged in the contact history timeline. If users are in the business of selling data and use the ActiveDEMAND platform, additional actions can be added such as adding contacts that have that preference set to an exclusion audience list or segment. Workflow wait states can be used to manage the 12 month minimum period out lined in the legislation.