CallRail Alternative
CallRail vs ActiveDEMAND
ActiveDEMAND doesn’t just track your calls—it drives them. As the real CallRail alternative, our integrated call tracking platform offers everything CallRail does and more. Why settle for just tracking calls when you can also use the same platform to make those phones ring? With ActiveDEMAND, you get powerful tools to boost your inbound calls and maximize your marketing efforts.
Stop Waiting For The Phone To Ring! Make the Phone Ring with ActiveDEMAND!
ActiveDEMAND
ActiveDEMAND includes full-featured, integrated call tracking capabilities, making it the ideal all-in-one solution for multi-community operations. By tracking every interaction along the customer’s journey, ActiveDEMAND delivers not only actionable insights on touchpoints critical to success, but all the tools needed to impact, optimize and improve on them at scale, while maintaining the personalized, community-first marketing touch, making it the best alternative to callrail.
CallRail
CallRail is a leading call tracking and analytics platform that helps businesses of all sizes understand the effectiveness of their marketing efforts. By tracking phone calls and other communication channels, CallRail provides real-time insights that enable businesses to optimize their marketing strategies and convert more leads into customers.
Commonalities and Differentiators
ActiveDEMAND and CallRail are both very comprehensive call tracking systems. Each offers standard call tracking features such as:
As well as more advanced features like:
However, a closer look reveals some important differences that can significantly impact your choice depending on your business needs.
Pricing and Basis of Comparison
 |  | |
|---|---|---|
| Price | Included with any ActiveDEMAND product (number rental and usage costs extra) | $150/mth (number rental and usage costs extra) |
| Minimum Terms | No Minimum Spend | Minimum package $45/month |
What Is Making Your Phone Ring?
Watch how simple and fast it is to set up your call tracking software with ActiveDEMAND.
Key Capabilities of ActiveDEMAND
1. More than Call Tracking
Integrate call tracking with your marketing automation
2. Advanced DNI features
Go beyond simple DNI replacement
3. Sales Lead Integration
Make the phone ring and provide sales with the data it needs.
4. CRM Integration
Provide call information to the CRM where Sales teams work.
5. Comprehensive Reporting
ActiveDEMAND provides detailed attribution reporting, allowing businesses to track and analyze the entire customer journey, not just phone calls.
Detailed Comparison
More than Call Tracking
The ActiveDEMAND Advantage
Rising above other other Callrail competitors, ActiveDEMAND can provide better, cleaner conversion data attribution to Google Ads. By tracking not just phone calls, but also form submissions, appointments, webinar registrations, and more, ActiveDEMAND offers a complete picture of your conversions. ActiveDEMAND can post conversions directly to Google Ads using the GCLID allowing you to attribute phone calls and other conversions to specific ads or ad groups.
VS
What CallRail Offers
CallRail offers marketing source tracking with source-level tracking by using a unique tracking phone number for each marketing campaign you want to track. For instance, you could track calls from Google visitors, a yellow pages ad, and a direct mail campaign, by using different tracking numbers for each source.
Advanced DNI features
The ActiveDEMAND Advantage
Unlike other Callrail alternatives, ActiveDEMAND goes further by combining DNI with anonymous visitor tracking, assigning a unique contact number to each website visitor. Improve targeting with Country-specific Number Insertion or GEO-IP-based DNI Restrictions. Additionally, ActiveDEMAND’s Automated DNI Pool Analysis optimizes your DNI pool for maximum efficiency.
VS
What CallRail Offers
CallRail offers Dynamic number insertion (DNI) that allows for more accurate call tracking by assigning unique phone numbers to different marketing channels, such as search ads, social media, or email campaigns.
Sales Lead Integration
The ActiveDEMAND Advantage
ActiveDEMAND expands on this with its Qualify data service, enriching contact records with demographic information before calls reach sales. It also offers advanced features like directing calls to assigned contact managers, setting up advanced call forwarding, implementing weekend/shift rules, and handling missed calls. Plus integrate call, SMS/text messaging and robo call options in any marketing campaigns.
VS
What CallRail Offers
CallRail offers several options for using Lead Scoring for call tracking based on form scores, manual attribution and stage based scoring.
Unmatched CRM Integration
The ActiveDEMAND Advantage
No matter which major B2B or senior living CRM you choose, ActiveDEMAND has unmatched sales data integration and works seamlessly to close the loop between sales and marketing teams. Ensure all call tracking engagements are properly attributed and stored in the CRM.
VS
What CallRail Offers
CallRail offers integration to a few B2B CRMs with various levels of functionality.
Feature Comparison Recap
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