Marketo Alternative

Marketo Pricing and Features vs ActiveDEMAND

With Marketo being purchased by Adobe, some customers are looking for a Marketo alternative marketing automation platform. Other marketing professionals may be tired of the high costs or outdated interface.

ActiveDEMAND vs Marketo Pricing

ActiveDEMAND has standard pricing available online for all to see because we know our pricing is awesome. Marketo’s pricing is only given out by salespeople, and it’s separated by solution rather than as an all-in-one platform. ActiveDEMAND has better customer ratings on 3rd party review sites.

First Year Price$6,588 (5000 Contacts)$10,800 – $33,000
Contract TermsMonthly or YearlyYearly Contracts
ReviewsG2 Crowd: 4.5/5
GetApp: 4.38/5
Capterra: 4.5/5
G2 Crowd: 4.1/5
GetApp: 4.22/5
Capterra: 4/5

Agency Features

ActiveDEMAND and Marketo both offer programs specific to marketing agencies. Marketo has 4 levels of features for partners that are each unlocked once agency clients are spending enough with Marketo.

Multi-Client ManagementYESYES
White LabelYESNot Really
Referral ProgramYESYES
Free Agency PortalYESYES
Cross Account MarketingYESYES

Integration

ActiveDEMAND and Marketo both offer great integration to most popular platforms that marketers love.


Note: the list would be too long to show all integrations, so we’ve chosen some common integration options below.

Built-in CRMNONO
Native Salesforce IntegrationYESYES
Native Pipedrive IntegrationYESYES
Other Popular CRM’sYESYES
HTML Tracking CodeYESYES
WordPress PluginYESYES
Integrate via Google Tag ManagerYESYES, via Munchkin or others
Facebook, Google, TwitterYESYES
ZapierYESYES

Marketing Automation Features

Both ActiveDEMAND and Marketo offer extensive marketing automation features. In our opinion, Marketo’s UI appears outdated and clunky.

Email Drip & NewslettersYESYES
Landing PagesYESYES
Marketing Dashboard & ReportsYESYES
Sophisticated Dynamic Website ContentYESYES
Call TrackingYES, IntegratedYES, 3rd party
Chat BotsNOYES, 3rd party
Sophisticated Trigger PopupsYESYES
Appointment SchedulingYES, Integrated: Google or MicrosoftYES, 3rd party
Lead ScoringYESYES

Are you looking for a Better Marketo Alternative?

ActiveDEMAND and Marketo are both excellent marketing automation platforms. ActiveDEMAND’s UI uses the more modern Material Design philosophy while Marketo has a clunky legacy UI. ActiveDEMAND is also much more affordably priced and offers monthly pricing, making the decision to try it out a lot easier.

Note: this comparison was made with publicly available information online. Pricing, features, and capabilities may vary over time.