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The Impact of Call Tracking for Smart Marketers and Agencies Turn the pages of Advertising Age and you may come across a statement such as this: “As site traffic slows, online marketers tighten their holiday budgets…” Really – all this doom and gloom that’s as routinely (and nauseatingly) predictable as a Kardashian’s workout selfie is…

Call Tracking Software: The Ins, the Outs and the Whole Enchilada If you’re just getting your feet wet in the deep end of the call tracking pool, it’s important to first understand what this modern marketing approach is all about. Call tracking is a technology that enables the pay-per-call business model, connecting the tracking of…

The Future of Call Tracking: Conversation Analytics Nearly $70 billion in marketing was spent in the U.S. just four short years ago, according to BIA/Kelsey, to generate phone calls. That’s a LOT of cash. Fast-forward to 2016: Because of the smartphone’s explosive popularity and the increase in click-to-call interests, that number is only going to…

Your Marketing Agency and Call Tracking: A Match Made in Client Satisfaction Heaven Think the “art” of the classic phone call is a long dead and buried notion in this age of smartphones and habitual texting? Well, for smart digital marketers they’re sure not – in fact, they are a vital element to their business…

The Power of Real-Time Personalization It seems all so-called marketing gurus believe they’re utilizing personalization in their tactics…but are they really? To be clear, personalization represents something much deeper than simply using someone’s first name in an email blast. Taking this to the next level, real-time personalization embraces the full context of the engagement and…

Why Marketing Agencies Love Retainer-Based Business Like in nearly every other sector of commerce, competition among marketing agencies is fierce, and the agency that rises above the crowd will ultimately win out with the most clients. In obtaining those clients and their business, marketing agencies tend to favor the retainer method as retainers boast many…

Building Your Brand Strategy A company’s brand can be considered its face it shows to the world, and as a modern-day marketer you have to ask yourself…are you putting your clients’ best face forward? It is vital to know what your brand strategy is going to encompass, what it’s built on and how it’s going…

New Best Practices in Drip Campaigns Drip campaigns – or “nurture campaigns” as they are often called – have been part of the marketer’s essential tool belt for some time now. And while they are not new, the way in which they’re implemented has been changing as customers become more discerning and technology advances. The…

Individual Client Dashboards: The Personal Touch Every marketing agency needs to report its progress to its clients, but it’s not only what is reported that is important…it’s how that information is presented that is just as vital. Similarly, the concept of personalization is not only important to attracting prospects for your clients, it is important…

Building Your Client’s Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what they are looking for. Personalization tools allow marketers to not only personalize who the prospect is, but contextualize what they are looking for – think about it…