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How Smart Marketing Agencies are Leveraging IVR Whether it’s a holiday season or peak time for a specific business, call center managers are going to experience periods of high-volume traffic…there’s simply no way around it. Here’s how it normally works: Calls begin overwhelming a call center, agents become inundated and customers begin to express frustration……

The Evolution of Call Tracking for the Advanced User Traditionally, there’s been a major flaw in PPC (Pay-Per-Click) campaigns: There’s no way to measure the phone calls that resulted from ads, meaning a company could have an AdWords campaign running that is driving in hundreds of clicks but aren’t resulting in any offline (i.e. phone)…

Reducing Call Spam with IVR The Key to Creating Better Call Metrics for Your Clients Marketers and digital marketing agency representatives running call campaigns for their clients also suffer from the dreaded spam call… but while we are all bothered by them around the dinner table, there are actually hidden costs companies have to endure…

Metrics Your Digital Marketing Agency Needs to be Reporting Is reporting a priority for the digital marketing agency you’re associated with? It should be. If there’s one thing successful digital agencies know, it’s that it is not just what you did that matters…it’s the results you can prove. As such, the act of reporting constitutes…

How Call Tracking Makes Lead Management Easier Marketing agency that regularly monitors leads for clients understand how challenging the task of lead management can be. In lacking the right tools, you can easily lose organization or make rudimentary mistakes that yield records which are inaccurate. If you have been reading any of my ongoing call…

Three Call Tracking Mistakes That Are Harming Your PPC Campaigns Thought the day of the traditional telephone call was over? Think again. Even though we’re entrenched in a world of handheld devices that can take care of everything for us by way of a click or text, the phone call lives on in more than…

The Benefits of Call Tracking Analytics for Marketing Agencies If you’re reading this as a marketing professional responsible for representing one or more clients, it’s your job to make sure those clients’ brands stand out from the crowd. Believe us, we understand – with the myriad of challenges facing marketers today in this evolving-in-a-heartbeat world,…

The Impact of Call Tracking for Smart Marketers and Agencies Turn the pages of Advertising Age and you may come across a statement such as this: “As site traffic slows, online marketers tighten their holiday budgets…” Really – all this doom and gloom that’s as routinely (and nauseatingly) predictable as a Kardashian’s workout selfie is…

Call Tracking Software: The Ins, the Outs and the Whole Enchilada If you’re just getting your feet wet in the deep end of the call tracking pool, it’s important to first understand what this modern marketing approach is all about. Call tracking is a technology that enables the pay-per-call business model, connecting the tracking of…

The Future of Call Tracking: Conversation Analytics Nearly $70 billion in marketing was spent in the U.S. just four short years ago, according to BIA/Kelsey, to generate phone calls. That’s a LOT of cash. Fast-forward to 2016: Because of the smartphone’s explosive popularity and the increase in click-to-call interests, that number is only going to…