Privacy Policy

Welcome, and thank you for your interest in ActiveDEMAND (“ActiveDEMAND”, “we,” or “us”), our web site at https://www.activedemand.com (the “Site”), and all related web sites, downloadable software, and other services provided by us and on which a link to this Privacy Policy is displayed, and all other communications with individuals though from written or oral means, such as email or phone (collectively, together with the Site, our “Service”).

This Privacy Policy (“Policy”) describes the information that we gather on or through the Service, how we use and disclose such information, and the steps we take to protect such information. By visiting the Site, or by purchasing or using the Service, you accept the privacy practices described in this Policy.

This Policy is incorporated into, and is subject to, the ActiveDEMAND Terms of Service.

Definitions

Client” means a customer of ActiveDEMAND.

“Client Data“ means personal data, reports, addresses, and other files, folders or documents in electronic form that a User of the Service stores within the Service.

“Personal Data” means any information relating to an identified or identifiable natural person.

“Public Area” means the area of the Site that can be accessed both by Users and Visitors, without needing to needing to log in.

“Restricted Area” means the area of the Site that can be accessed only by Users, and where access requires logging in.

“User” means an employee, agent, or representative of a Client, who primarily uses the restricted areas of the Site for the purpose of accessing the Service in such capacity.

“Visitor” means an individual other than a User, who uses the public area, but has no access to the restricted areas of the Site or Service.

Information Collected

While visiting any of the ActiveDEMAND web sites (collectively, the “Site”), we may ask you to register and/or provide information that personally identifies you (“Personal Information”) for purposes of interacting with the Site. Such Personal Information may include, but is not limited to, your name, phone number, street address, and e-mail address. On any page that collects Personal Information, we will specifically describe what information is required in order to provide you with the product or service, register you for an event or training, enter you in the promotion you have requested, or respond to your inquiry or comment. We may use your personal data to improve our personalization technology. We will retain and evaluate information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive, by adapting the web content to provide a better experience while engaging with our websites. We will keep a record of the articles on our website that you have clicked on and use that information to target content that is relevant to your interests, which we have identified based on articles you have read.


Use of Cookies

A cookie is a small data text file that a web site sends to your browser, which is stored on your system. The Site can only access the information from a cookie sent by the Site. We cannot access cookies sent by other web sites or the information contained therein. Additionally, we cannot learn your e-mail address or any other information about you through the use of a cookie. The only way we would learn such information is if you specifically and voluntarily submit that information to us, for example, by entering data on one of the forms on our website.

We could use an advertising server developed by a third party to display ads on the Site. Some of these ads may contain cookies that are sent by third parties (e.g. advertising agencies or advertising clients). We do not have access to these cookies or any information that they contain. We encourage you to contact the advertiser or its privacy policy for more information on these cookies. Links from other Web sites that appear on the Site may also send cookies; but we do not control such activities.

Why do we use cookies?

ActiveDEMAND uses first party and third party cookies to track usage of the Site and further personalize your experience when you are visiting the Site. By tracking usage, we can best determine what features of the Site best serve the users.

Some cookies are required for technical reasons in order for our Websites and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Site, and we refer to these as “performance” or “functionality” cookies. For example, the use of cookies helps to give you a more personalized experience at the Site. The information is used to keep our Site fresh and relevant to you the user. Cookies also identify you to our server, allowing you to avoid retyping your e-mail address and password each time you access the Site. You may decline to accept cookies sent by the Site by selecting an option on your browser to reject cookies. However, portions of the Site which require registration will not be accessible to you. In such cases, we ask that you register and provide us with basic information on our registration page, or sign in if previously registered. Cookies enable our server to know that you are a registered user, and will eliminate the need for you to log in each time you access our Site. We also enable our users to employ cookies and similar tracking technologies in connection with their use of our Services in order to allow us and our users to track their subscribers. Finally, third parties serve cookies through our Websites and Services for advertising, analytics, and other purposes.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting how our websites function. You can block or delete them by changing your browser settings, as described under the heading “How can I control cookies?” in the Cookie Statement.

ActiveDEMAND Cookies:

The cookies that start with

activedemand_form_

are used to enable forms.

Analytics and Customization

ActiveDEMAND Cookies

activedemand_

used for website structure and content as well as website analytics.

Google Cookies

APISID

SSID

NID

PREF

_drt_

SID

SAPISID

id

HSID

used for analytics and advertising

How can I control Cookies?

You have the right to decide whether to accept or reject cookies.

Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Websites though your access to some functionality and areas of our Websites may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.

IP Addresses

ActiveDEMAND logs IP addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes and to determine site usage. Your IP address does not contain personal information about you.

Use of Personal Information

We believe in protecting your privacy, and will not share Personal Information with third parties outside of ActiveDEMAND, except as described in this Privacy Policy. We believe we can enhance your experience on our Site with the information you share with us. We use Personal Information about you to improve our advertising and marketing efforts, to statistically analyze Site usage, to improve our content and product offerings and to personalize the Site’s content, layout, and services. We may also use your Personal Information, such as your e-mail address or mailing address, to contact you regarding products and/or services that may be of interest to you, to respond to an inquiry from you regarding the information that we have collected, or respond to your comments and suggestions.

ActiveDEMAND may match specific and/or aggregated Personal Information with third party data to provide you with product and content offerings that interest you and improve our advertising and marketing efforts. ActiveDEMAND also may disclose aggregated user statistics in order to describe our services to potential advertisers, partners, other third parties, our affiliate companies, and for other lawful purposes.

As part of your experience on our Site, you may receive communications from us related to products and services that might interest you. While we believe these services will enhance your experience at our Site, you will at all times be able to opt out from receiving these communications, either by specifically opting out of these services or by deleting your profile from our database. Please refer to “Opting-Out” for further reference.

We have today, and will in the future have, arrangements with third party service providers, such as credit card processors, shipping companies and fulfillment services. When you sign up for a service we offer on the Site, we may be required to share Personal Information with that service provider in order to provide the service. These third party providers are required to comply with this policy and protect your information in the same way we do. They are not permitted to retain or use Personal Information for any purpose unrelated to providing the service.

ActiveDEMAND may also offer other services as a part of our Site. If you choose to use these optional services or opportunities, we may provide some of your Personal Information to these parties. We will not do so without telling you in advance, and you can avoid having us make such disclosures by choosing not to use these services or features of the Site. Some of these third parties may also collect their own Personal Information in connection with providing the service. We encourage you to check the applicable privacy policy for that portion of the Site prior to disclosing Personal Information. Please refer to “Party Collecting the Information” for further reference.

We may provide Personal Information to our affiliated companies in order to improve our marketing and advertising efforts and your experience with our Site. Although this Privacy Policy generally applies only to ActiveDEMAND, and not to activities or information collected by our offline partners, in the event we share Personal Information you provide us on the Site, we will require that our affiliated companies comply with this policy with respect to that information and protect your information in the same way we do.

We reserve the right to disclose Personal Information when needed to comply with the law or a legal process, cooperate with investigations of purported unlawful activities, to identify persons violating the law, or in connection with the sale of part or all of ActiveDEMAND’s or its affiliate’s stock or assets.

Party Collecting the Information

This Privacy Policy only addresses the use and dissemination of information that we collect from you. To the extent that you disclose any information to other parties, whether through, for example, blogs, bulletin boards, and the like, through third party services or promotions offered on or through the Site or through other web sites throughout the Internet, different policies may apply and ActiveDEMAND shall not be responsible for the use or dissemination of such information.

The Site may offer forums, message boards, or chat rooms as one of the services on the Site. If you disclose personal information in one of these forums, this information can be viewed, collected, and used by others. ActiveDEMAND is not responsible for the use of information you disclose in these forums. We encourage you to consult the Forum Rules regarding the policies and procedures that apply to that portion of the Site.

Our Sites may operate as part of a larger group of sites, and may carry co-branded pages. In addition, other sites may use the Site’s or ActiveDEMAND’s name. Since ActiveDEMAND does not control the privacy policies of third parties, you are subject to the privacy customs and policies, if any, of such third parties, and ActiveDEMAND shall not be responsible for the use or dissemination of your private information by such parties. Therefore, we encourage you to ask questions and review those parties’ privacy policies before you disclose your Personal Information to others.

Links to Other Materials

Third party sites linked to and from the Site are not necessarily under the control of ActiveDEMAND. ActiveDEMAND shall have no responsibilities or liabilities whatsoever for the content or privacy practices of any such linked site or any link or linking program at any time. ActiveDEMAND does not necessarily endorse companies (or related products or services) to or from which the Site is linked. If you decide to access any of the third party sites linked to the Site, you do so entirely at your own risk.

Children’s Privacy

ActiveDEMAND cares about the safety of children and their use of the Internet. Therefore, in accordance with the Children’s Online Privacy Protection Act of 1998, we will never knowingly request or solicit personally identifiable information from anyone under the age of 13 without verifiable parental consent. In the event that we receive actual knowledge that we have collected such personal information without the requisite and verifiable parental consent, we will delete that information from our database as quickly as is practicable.

Opting-Out

We respect your privacy and ability to choose whether to share information with us and any third party. You may choose to “opt-out” of sharing Personal Information in several ways. When choosing to use certain features or services on the Site, you can choose whether to share optional Personal Information in connection with the feature or service. If you receive communications from us that you prefer not to receive, you may opt out from receiving these communications, by modifying the contact options in your registration profile.

You may “opt-out” altogether from providing Personal Information to us by not registering on the Site and thereby not providing Personal Information. You may also choose at a later date to have your name removed from our database by clicking on the Opt-Out/Unsubscribe link contained within Email communications or by sending an email to ActiveDEMAND using the online contact form.

Certain portions of the Site and certain services provided on the Site, however, do require registration in order to access or use these areas and services. If you choose not to register or provide certain information, these areas will not be accessible to you.

Data Retention

We retain all collected data for a maximum of 2 years. We have an automated process that deletes collected data that is older than 2 years. At any time you can request to have the data we have collected deleted by filling out a ‘Forget Me’ request here . Forget Me requests are automated, but not immediate.

As well you can submit a request to have the data we have collected sent to you by filling out a Subject Access Request here.

Security

ActiveDEMAND maintains above industry standard safeguards to ensure the security, integrity, and privacy of the Personal Information that you provide to ActiveDEMAND.

Contacting Us

If you have any questions or comments about our Privacy Policy, please e-mail us using the online contact form. Effective Date and Changes This Privacy Policy is effective as of March 23, 2018. ActiveDEMAND reserves the right to modify the terms of this policy at any time and in our sole discretion, by posting a change notice to this page. Your continued use of the Site following our posting of a change notice will constitute binding acceptance of those changes.