About Us
Our Purpose is to Create Meaningful Connections and Infinite Scalability
ActiveDEMAND is the only all-in-one, multi-tier capable, Customer Acquisition and Engagement Platform you need to acquire, deliver, and nurture leads.
ActiveDEMAND’s platform is made for multi-communities. Whether you have one community, or several hundred, ActiveDEMAND helps you do more with less. Used in more than 4000 senior living communities in North America with more than 7,500 users nationwide.
Our Story
Based in Canada with a primary office in Calgary, Alberta — and boasting clients hailing from all over the world — JumpDEMAND is the company behind the highly successful ActiveDEMAND marketing automation platform, considered our flagship offering. ActiveDEMAND started as a digital marketing agency with a vision: build a modern tool set for the multi-client marketer.
ActiveDEMAND was launched in 2012, though the conceptualization of ActiveDEMAND has been materializing since 2005. Since 2002, the founders have constructed a plethora of tools and systems to not only effectively market products and services, but to bridge the gap between marketing and sales. Fast forward to today, ActiveDEMAND has evolved and transformed into something much more than just a Marketing Automation Platform, driven by innovation and forward thinking, ActiveDEMAND delivers actionable insights to all their clients.
Our Core Values
Provide customer acquisition technology that helps automate the day-to-day tasks so that our customers can focus on the things that matter. We are passionate about removing the barriers to our customers’ success.
Empathy
We appreciate the perspective of others. It’s at the core of everything we do.
Curiosity
We ask why. We challenge assumptions and endeavor to become smarter, better problem solvers.
Collaboration
We inspire and motivate each other and everyone we engage with. We work together to get things done.
Trust
We are reliable, truthful, and transparent. We strive to fulfill our commitments to each other, our clients, and our community.
Courage
We are brave and challenge the established order. We are confident that we will succeed. Results-driven. We drive for, respect, and expect results.
Meet the Executives
Sean Leonard
M.Sc.Eng., MBA, PEng.
CEO/Co-Founder
Sean Leonard is the CEO and co-founder of ActiveDEMAND, and he is dedicated to helping senior care operators and marketing agencies with ways marketing automation technology can help…
Patricia Beatty
M.Sc.Eng.
CTO/Co-Founder
Patricia Beatty is the CTO and co-founder of ActiveDEMAND. Patricia has extensive experience driving technical innovation for SAAS startups. Patricia not only has a depth of experience architecting big data software applications...
Lynda Dormer
VP of Customer success
Lynda Dormer is a seasoned professional in the realm of client success and project management, known for her unwavering commitment to enhancing customer experiences and driving organizational growth...
ActiveDEMAND Ensures Data Security: Our Commitment to Protect Your Data
In an era of increasing concern about data privacy, using a CDP helps marketers adhere to regulations like GDPR or CCPA. This builds trust with customers, as they know their data is handled securely. Compliance with privacy laws also mitigates the risk of legal issues and reputational damage. At ActiveDEMAND, we understand the importance of robust data security measures. ActiveDEMAND is fully compliant with many marketing and regulatory guidelines including:
