ActiveDEMAND Customer Data Platform

The Ultimate Customer Data Platform (CDP)

Connecting the dots and tracking every customer engagement.

Experience seamless integration and complete visibility with ActiveDEMAND’s Customer Data Platform. Track every engagement, eliminate data silos, and gain actionable insights to optimize your marketing and sales strategies.

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Empower Your Marketing and Sales Strategies

The Single Source of Truth for Actionable Customer Insights

With ActiveDEMAND’s Customer Data Platform (CDP), you get a clear view of your entire customer journey from anonymous visits to move in or final sale and beyond. Our CDP brings together data from multiple sources, eliminating data silos, and by tracking every engagement you see what’s working and get the insights to make smart decisions and achieve fantastic results.

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Comprehensive Customer Journey Tracking

The search for Senior Living options often involves more than the prospective resident. ActiveDEMAND’s CDP tracks every step of your customer’s journey, from anonymous visits to conversions and beyond, for the prospect and their influencers. Our customer data management platform ensures you never miss a touchpoint, providing a detailed view of each interaction and unlocking the full customer journey.

Collective Buyer’s Journey Attribution

Track and understand every interaction and relationship in the collective buyers’ journey for every prospect and their family members, to track true collective attribution data needed to refine marketing strategies and increase occupancy.

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Automated Workflows and Funnels

Visualize, monitor, and optimize campaign creation and metrics to boost performance and drive engagement with potential residents and their families.

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Anonymous Website Visitor Tracking

ActiveDEMAND makes it easy to see anonymous visitors on your website, helping you identify potential clients and discover companies interested in your product.

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Single Source of Truth and Data Integrity

Gain a 360° view of your customers. ActiveDEMAND collects extensive first-party customer data on preferences, behaviors, and interactions across all marketing channels. ActiveDEMAND’s data resolution, appending, and management services provide additional, rich third-party demographic information for better customer engagement. Automated data management features improve customer satisfaction and streamline marketing efforts.

Reveal Identity Resolution

Identify your anonymous visitors by cross-referencing their data with global databases, revealing names, addresses, phone numbers, and email addresses for targeted marketing.

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Qualify Data Append

Enrich your customer profiles by adding valuable information from trusted sources, providing demographics, contact specifics, and lifestyle details for smarter, more personalized marketing and business strategies.

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Hygiene Data Validation

Automate your database management which validates and enriches data to ensure accuracy and relevance, saving you time and enhancing your marketing efforts with clean, up-to-date customer information.

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Data-Driven Decisions for Strategy Optimization

Empower your team to make smarter decisions with unified, reliable data and in-depth actionable insights. ActiveDEMAND’s customer data platform software provides the clarity and confidence you need to drive your strategies forward, optimizing your marketing and sales efforts for outstanding results.

Dashboard & Reporting

Deliver valuable insights for precise attribution of each touchpoint and conversion.

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Funnel Analytics

Access campaign metrics, quickly understand channel performance, identify bottlenecks, and discover which marketing channels drive results.

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Play

Unlock Personalization, Efficiency, and Data-Driven Insights.

In this video learn about ActiveDEMAND’s capabilities to track every customer interaction, provide data-driven insights, optimize marketing efforts, and maintain accurate profiles.

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Simplified Pricing. Expanded Value

Experience the cost-effective power of ActiveDEMAND, designed for senior living. Save time and money with seamless automation, robust CRM integrations, and dedicated support.

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Expert Support and Resources

Our support team of senior living industry experts is dedicated to your success. In addition to our Success Team, we offer a support portal, live chat, educational portal, and a marketplace with a curated collection of templates to help you make the most of ActiveDEMAND.

We Are Trusted By Many

Designed for Marketing Agencies

Over 7500 Satisfied Marketers are using ActiveDEMAND

Unlock the Power of Your Customer Data

Transform your marketing and sales strategies with ActiveDEMAND’s Customer Data Platform. Start leveraging comprehensive insights and seamless integration today for better engagement and results.

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FAQs

A Customer Data Platform (CDP) is a software solution that collects and consolidates data from various sources to create a unified customer profile. This enables businesses to track interactions, analyze customer behavior, and optimize marketing and sales strategies.

ActiveDEMAND’s CDP tracks every customer interaction and provides data-driven insights, allowing you to understand what works and what doesn't. This helps you optimize your marketing campaigns, improve targeting, and enhance personalization, leading to more effective and efficient marketing efforts.

Yes, ActiveDEMAND’s CDP integrates seamlessly with various tools and platforms. This ensures that all your data is consolidated into a single source of truth, eliminating data silos and providing a comprehensive view of your customer journey.

ActiveDEMAND’s CDP uses advanced data validation and enrichment processes to maintain accurate and up-to-date customer profiles. This includes automated data cleansing, validation of contact information, and appending additional demographic and business data to ensure the integrity of your database.

With ActiveDEMAND’s CDP, you can gain insights into customer behavior, preferences, and interactions across various channels. This includes understanding which marketing channels are most effective, identifying bottlenecks in your sales funnel, and seeing how customers move through their journey from first contact to conversion.

ActiveDEMAND’s CDP provides comprehensive tracking of every customer interaction, from anonymous visits to conversions and beyond. It connects browsing sessions over time, providing a detailed view of user journeys and improving first-touch attribution, giving you a complete picture of the customer lifecycle.

Absolutely. ActiveDEMAND’s CDP is designed to provide detailed insights and tracking that are crucial for senior living operators. It helps refine marketing strategies, increase occupancy rates, and engage more effectively with prospects and their families by providing a complete view of the customer journey and decision-making process.