Why Marketing Agencies Need Enhanced Dashboard Reporting
It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking, Google AdWords, social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Beyond just keeping ahead of the competition, enhanced dashboard reporting techniques deliver more value to marketers’ clients by streamlining workflow and saving time.
In the Beginning…
Initially, marketing agencies needed to get reports from all the aforementioned tools like call tracking, Google AdWords, social media and email, and consolidate them. Typically accomplished with a spreadsheet, it was incredibly time-consuming. Additionally, because disparate systems were used, marketing reps could not visualize a genuine picture of a consumer’s journey through the marketing funnel. The result was data gaps and an incomplete picture.
The Dashboard Effect
Through the use of client dashboards, agencies can, while fully utilizing its own branding, share with their clients common information. Furthermore, clients of agencies can log into their own personal dashboard to observe the performance and status of their campaigns. For the first time, all marketing reporting requirements exist in one location, with marketing analytics systems compacting all marketing requirements through one login.
Enhanced dashboard reporting has come a long way from its predecessors. Enchanced dashboards offer complete control over dashboard design and the ability to reach specific visitors, conversions and buyers. Now marketers’ reports can include encompassing analysis of current conversion attribution, first conversion attribution, first visit attribution and other metrics with minimal effort. Enhanced dashboards, integrate with such platforms as LinkedIn, Twitter, Facebook, Google AdWords, Google Analytics and more to bring all their data to one interface.
Marketing greatly impacts the success of a company. Yet measuring marketing effectiveness has never been easy for B2B (business-to-business) marketers and their bosses. Marketing departments are tasked with tracking data from multiple campaigns to ensure results are producing a return on their marketing investment. Boasting enhanced dashboard reporting equipped to capture and summarize actionable data turns an ordinary marketer into a B2B rock star.
In summary, a good dashboard reporting feature will include:
- Insightful marketing information demonstrating demand
- Graphic summaries of various key lead funnel metrics
- Easily accessible data to help build credibility for marketing initiatives from C-Suite executives
- The ability to strengthen a marketer’s power to keep successful programs fully funded
Dashboard reports should supplement your hard work as a marketer and lend credibility to your marketing genius. Sound good? Well, then what are you waiting for?
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