Introducing the New ActiveDEMAND Brand
Why the need to change and re-brand
Identifying transformative shifts in the marketing landscape can be challenging, as the industry always evolves. The Senior Living Industry is at a pivotal point and ActiveDEMAND remains committed, always being agile, innovative, and a pioneer.
The rise of digital marketing tools, the inevitable ‘cookie apocalypse’, and the immense potential of artificial intelligence are all redefining what’s possible in marketing. In recent years, marketers have learned that data is the key to unlocking business success. However, silos of data are not enough; data attribution, analysis, and insights are needed to unlock the truth to success.
That’s why we’ve reimagined our brand, positioning, and offerings to help you – Sales and Marketing Leaders –, as we navigate this new era together.
Introducing ActiveDEMAND’s refreshed brand and platform”, more than just marketing automation– a complete Customer Acquisition and Engagement Platform.
Our principles for bringing the brand strategy to life: a new brand promise
Initially built to help agencies scale their clients’ onboarding by taking the labor out of repetitive tasks, ActiveDEMAND entered the senior living industry and saw the need for more. Building trust, with meaningful connections with many people, while preserving each community’s unique identity, allows the platform to offer infinite scalability to operators.
The platform’s continuous innovation in the last few years has been focused on helping sales and marketing leaders find meaningful insights by integrating the right technologies.
Meaningful Connections | Infinite Scalability
Choosing the right identity
Our robust product offering—designed for the marketers of the future—necessitated a fresh transformation, driving the evolution of our core foundations into something vibrant, dynamic, and innovative. We aimed to showcase our growth, maturity, and expertise while reaffirming our commitment to solving time-constraint challenges and helping our customers grow and scale by leveraging the power of automation.
“The outcome of a new brand identity & positioning captures our passion for efficiency, innovation, data-driven and all-in-one solution,” says Sean Leonard, CEO and co-founder of ActiveDEMAND. “Building on 12+ years of expertise, the need for our brand to evolve and pivot to a modern approach was timely. We could not be more proud and happy to collaborate with one of our partner agencies Tilladelse.”
What this rebrand means for us and our creators
Selecting the right partner to bring this to life was essential for ActiveDEMAND. Not only did they need to understand the depth and full potential of the platform but Tilladelse’s collaboration was key in bringing this to life. Their storytelling approach and expertise in design and technology made them a partner of choice for us.
“Tilladelse was truly honored to become their partner in this new endeavor and steward the evolution of their brand. The process was very collaborative and the insights we gleaned created a strong, meaningful next chapter to the ActiveDEMAND story. We hope everyone who interacts with ActiveDEMAND sees the intentionality and power of their products and services for years to come!” says Boaz Crawford, Director of Creative and Product Design.
The evolution of ActiveDEMAND
From a Marketing Automation platform to an evolving Customer Acquisition and Engagement Platform for Senior Living. This all-in-one solution tailors itself for multi-community operations, seamlessly integrating marketing and sales automation activities to speed up your occupancy growth. By meticulously tracking every interaction along the customer’s journey—including influencers such as caregivers and family members—ActiveDEMAND delivers actionable insights that pinpoint the touchpoints critical to move-ins by leveraging an unmatched CRM integration.
Whether you have one community, or several hundred, ActiveDEMAND helps you do more with less. Used in more than 4000 senior living communities in North America with more than 7,500 users nationwide you can count on our dedicated customer success team to bring the best to you.
