Posting Events to Google Analytics (GA4) from ActiveDEMAND While we’ve supported tracking landing page traffic to GA4 for a while, we’ve just added the ability to post preconfigured and/or custom events to GA4. Posting events from ActiveDEMAND allows you to filter and post form submissions, phone calls, and other conversions to GA4. Preconfigured Events vs…
The Marketing Funnel Builder ActiveDEMAND’s easy-to-use workflow editor just learned a new trick: Marketing Funnel View. The Marketing Funnel View is a special, second view of a campaign that makes it easy to show clients and stakeholders how a specific campaign might work, why you need to optimize a landing page, why you may need…
Senior Care Marketing: In-House vs Agency One of the things a senior living provider needs to balance is whether to perform marketing “in-house” with an internal marketing team or go through a marketing agency. For those in the senior care industry, the issue can be complicated by factors such as: Each marketing option has its…
Get Started with a Senior Living Marketing Measurement Plan A measurement plan is a marketing document created to help define how marketing KPIs will be measured. It should help with web and non-web analytics. The document should be created after KPIs are already established but you might just stumble across some new ones as you…
Consolidated Marketing Reports for Senior Living ActiveDEMAND is a fantastic choice in marketing automation for senior living providers because of how it enables marketing for multiple facilities at scale. Today, with the release of our sub-account roll-up reports, there’s yet another time-saving reason to choose ActiveDEMAND. Roll-up reports make it easy for senior living providers…
What CRM Integrators need to know about Marketing Automation CRM integrators lead the charge of digital transformation for their clients. They take processes that were on spreadsheets, and emails, and were manual processes, and consolidate and automate. And while most CRMs started out as sales tools, CRMs are frequently expanding into project management, and inventory…
Checklist for Picking a Senior Living Marketing Automation Platform More senior living providers are choosing to use marketing automation platforms. Marketing automation platforms help drive and handle more leads, make it easier for prospects to book in-person and virtual tours, and make it easier for senior living providers to handle marketing for all locations. With…
Account-Based Marketing Most marketing agencies offer up a variety of services from creative to technical, media buying to content development. But one service that I think more agencies should be offering is Account-Based Marketing or ABM for short. ABM is a style of marketing popular with B2B companies that focuses on a shortlist of current…
Can You Kan-Ban? Kanban is a style of visualization that’s popular in Project Management, Manufacturing, ERPs, and basically anywhere you’re moving tasks, contacts, projects, organizations, or other objects through state changes. ActiveDEMAND now offers a kanban style dashboard widget so you can visualize marketing automation-related items using the easy-to-use board. You may want to use…
California Consumer Privacy Act (CCPA) ActiveDEMAND stays on top of relevant privacy laws to ensure our customers have access to tools to ensure compliance. From GDPR to CASL and now CCPA, ActiveDEMAND provides the tools needed to be compliant. The California Consumer Privacy Act (CCPA) becomes effective January 1, 2020, but businesses with clients or…
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