Checklist for Picking a Senior Living Marketing Automation Platform More senior living providers are choosing to use marketing automation platforms. Marketing automation platforms help drive and handle more leads, make it easier for prospects to book in-person and virtual tours, and make it easier for senior living providers to handle marketing for all locations. With…
Account-Based Marketing Most marketing agencies offer up a variety of services from creative to technical, media buying to content development. But one service that I think more agencies should be offering is Account-Based Marketing or ABM for short. ABM is a style of marketing popular with B2B companies that focuses on a shortlist of current…
Can You Kan-Ban? Kanban is a style of visualization that’s popular in Project Management, Manufacturing, ERPs, and basically anywhere you’re moving tasks, contacts, projects, organizations, or other objects through state changes. ActiveDEMAND now offers a kanban style dashboard widget so you can visualize marketing automation-related items using the easy-to-use board. You may want to use…
California Consumer Privacy Act (CCPA) ActiveDEMAND stays on top of relevant privacy laws to ensure our customers have access to tools to ensure compliance. From GDPR to CASL and now CCPA, ActiveDEMAND provides the tools needed to be compliant. The California Consumer Privacy Act (CCPA) becomes effective January 1, 2020, but businesses with clients or…
Is your marketing agency reporting the right metrics? If you represent a business or company that has been using the services of a marketing agency, it may be time to start asking yourself what the agency is actually doing for you. Specifically in the ever-important area of metrics. Marketing agencies often bombard clients each month…
Choosing the right Marketing Automation platform for Senior Care Our population is aging and we are living longer. Senior care facilities are now becoming more personal, even offering customized lifestyle option packages to offer better-matched levels of care. Marketing to reach out to attract new seniors as well as to keep connected with families is…
Why You Can’t Use Google Data Studio for Reporting Leads I’m a big fan of Google Data Studio. It’s flexible in the great number of inputs it’ll take and it’s easy to lay out powerful dashboards, but I have found one spot where it doesn’t work great: lead attribution. The problem in lead attribution is…
ActiveDEMAND™ Helps POD Marketing Achieve 400% Customer Growth POD Marketing, Calgary based digital marketing agency, has achieved over 400% customer growth since they began using the ActiveDEMAND integrated marketing automation platform. POD Marketing is an effective digital marketing agency focusing on clients in clearly defined marketing segments to help grow their business. POD Marketing uses…
The Benefit of Automated Behavioral Segmentation: Personalization in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome. The Basics of Behavioral Segmentation…
Introducing Dynamic Personalized Content Blocks from ActiveDEMAND Intuitive website element takes call-to-action concept to ultra-intelligent new level while promising increased conversions and more from existing traffic. Calgary, Alberta, Canada – March 21, 2016 –ActiveDEMAND, the integrated marketing automation platform that allows marketers to track user engagement, announces the launch of its Dynamic Personalized Content Blocks….
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