4 Tips to Scale Marketing across Multiple Senior Living Community Locations The path to connecting with prospective residents and family members is paved with diverse channels. The challenge of uniform scaling across multiple locations adds a layer of complexity. The investment to secure a single tour can be immense, and the misfiring of those efforts…
Senior Living Marketing Automation:5 Ways ActiveDEMAND Outperforms Hubspot Attention, senior living providers and operators! We’re about to dive into an important topic that shouldn’t be ignored: marketing automation software. Now, when you think of marketing automation, Hubspot might be the first name that comes to mind. It’s a big player, no doubt. But here’s the…
In our study, we asked senior living and care marketing professionals about their content marketing goals. More than 90% of respondents said they set these goals to: More than 80% of respondents indicated an eye on these goals: And 74% of respondents mentioned they aim for this goal: To drill down from high-level goals, 81%…
The Definition of Content Marketing Automation According to Experts What content marketing automation is not is just using artificial intelligence like ChatGPT to write content nor using an application like Hootsuite to schedule social media posts. At ActiveDEMAND, we define content marketing automation as a fully integrated system that: 1. Automatically generates a global library…
The Definition of Content Marketing as Shown by Your Senior Living Peers When we synthesized 100 responses to the question, “How does your organization define content marketing?” your peers in the senior living and care industries developed this collective response: Must be strategic to be valuable. Content marketing is a strategic approach rooted in the…
Lean Team: 3 Ways to Make the Most of Senior Living Marketing Automation Your team is on a heartfelt mission to connect with people in meaningful ways. As marketing relies more heavily than ever on digital technologies to make those connections, a challenge emerges—one of trust. The general sentiment may be, “We need more marketing…
So Many Leads, So Few Good Ones in Senior Living (And What to Do about It) You may find your team sifting through countless leads, relentlessly trying to identify which truly matters. This guessing game often wastes precious time, energy, and resources. So how do you get it all back? Automation effectively addresses these issues…
An Open Letter from ActiveDEMAND’s CEO to Attane and Its Clients in Senior Living Dear Attane and Valued Clients, As the CEO of ActiveDEMAND and someone who has had the privilege of running a marketing agency, I can deeply empathize with the difficulties and complexities that arise in the marketing world. It is with a…
Scaling Growth with Content Automation Looking to take your content marketing strategy to the next level? Content marketing continues to be crucial for every business’s success, even as technologies and strategies evolve. Effectively creating, managing, and distributing quality content can be time-consuming and challenging. Automation helps streamline your content marketing strategies, including creation, distribution, channel…
Getting Started with CDAP for Canadian Digital Agencies The Canada Digital Adoption Program (CDAP) is providing 4 billion dollars in total funding to help small to medium-sized businesses (SMEs) embrace digital transformation. This Government of Canada program helps SMEs adopt digital technologies to increase their competitiveness. Eligible businesses will receive a grant to build their…
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