The Definition of Content Marketing as Shown by Your Senior Living Peers When we synthesized 100 responses to the question, “How does your organization define content marketing?” your peers in the senior living and care industries developed this collective response: Must be strategic to be valuable. Content marketing is a strategic approach rooted in the…
Lean Team: 3 Ways to Make the Most of Senior Living Marketing Automation Your team is on a heartfelt mission to connect with people in meaningful ways. As marketing relies more heavily than ever on digital technologies to make those connections, a challenge emerges—one of trust. The general sentiment may be, “We need more marketing…
So Many Leads, So Few Good Ones in Senior Living (And What to Do about It) You may find your team sifting through countless leads, relentlessly trying to identify which truly matters. This guessing game often wastes precious time, energy, and resources. So how do you get it all back? Automation effectively addresses these issues…
An Open Letter from ActiveDEMAND’s CEO to Attane and Its Clients in Senior Living Dear Attane and Valued Clients, As the CEO of ActiveDEMAND and someone who has had the privilege of running a marketing agency, I can deeply empathize with the difficulties and complexities that arise in the marketing world. It is with a…
Scaling Growth with Content Automation Looking to take your content marketing strategy to the next level? Content marketing continues to be crucial for every business’s success, even as technologies and strategies evolve. Effectively creating, managing, and distributing quality content can be time-consuming and challenging. Automation helps streamline your content marketing strategies, including creation, distribution, channel…
Getting Started with CDAP for Canadian Digital Agencies The Canada Digital Adoption Program (CDAP) is providing 4 billion dollars in total funding to help small to medium-sized businesses (SMEs) embrace digital transformation. This Government of Canada program helps SMEs adopt digital technologies to increase their competitiveness. Eligible businesses will receive a grant to build their…
Posting Events to Google Analytics (GA4) from ActiveDEMAND While we’ve supported tracking landing page traffic to GA4 for a while, we’ve just added the ability to post preconfigured and/or custom events to GA4. Posting events from ActiveDEMAND allows you to filter and post form submissions, phone calls, and other conversions to GA4. Preconfigured Events vs…
The Marketing Funnel Builder ActiveDEMAND’s easy-to-use workflow editor just learned a new trick: Marketing Funnel View. The Marketing Funnel View is a special, second view of a campaign that makes it easy to show clients and stakeholders how a specific campaign might work, why you need to optimize a landing page, why you may need…
Senior Care Marketing: In-House vs Agency One of the things a senior living provider needs to balance is whether to perform marketing “in-house” with an internal marketing team or go through a marketing agency. For those in the senior care industry, the issue can be complicated by factors such as: Each marketing option has its…
Get Started with a Senior Living Marketing Measurement Plan A measurement plan is a marketing document created to help define how marketing KPIs will be measured. It should help with web and non-web analytics. The document should be created after KPIs are already established but you might just stumble across some new ones as you…
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