n Open Letter from ActiveDEMAND’s CEO to Attane and Its Clients in Senior Living

An Open Letter from ActiveDEMAND’s CEO to Attane and Its Clients in Senior Living

An Open Letter from ActiveDEMAND’s CEO to Attane and Its Clients in Senior Living Dear Attane and Valued Clients, As the CEO of ActiveDEMAND and someone who has had the privilege of running a marketing agency, I can deeply empathize with the difficulties and complexities that arise in the marketing world. It is with a…

How to Take Control of your Sales and Marketing Alignment

How to Take Control of your Sales and Marketing Alignment

Build Better Customer Relationships with Sales and Marketing Alignment   Sales and marketing alignment requires effective communication between both teams – at all levels. That means using common definitions, aligned processes, and integration between the sales and marketing platforms that track and analyze customer activities and behavior. A properly aligned system provides sales teams with…

Setting Up Recurring Webinars in ActiveDEMAND

Setting Up Recurring Webinars in ActiveDEMAND

CEO Chat Series – Recurring Webinars This month we are chatting about setting up ActiveDEMAND recurring webinars and integration with GoToWebinar   We are pretty excited about this new feature in ActiveDEMAND. Webinars and online presentations are now more important than ever to organizations with restrictions on in-person events. But the ability to create multiple…

call tracking for a better customer experience

How Phone Call Tracking Creates a Better Customer Experience

How Phone Call Tracking Creates a Better Customer Experience Have you ever tried calling a company from a number off of one of their marketing channels only to reach customer support or the front desk and hear them say: “I can take your number down and have someone call you back…” In many cases, customers…

Call Tracking for Marketing

What Call Tracking for Marketing Can Do For Your Campaigns

What Call Tracking for Marketing Can Do For Your Campaigns In order to see the true value of your marketing campaigns, you need to get familiar with call tracking for marketing. You need to measure the effectiveness of your landing pages, your PPC ads, your banner ads, website activities and more. Best-in-Class performers are applying…

Marketing Analytics

Improving Your Campaign Efforts with Marketing Analytics

Improving Your Campaign Efforts with Marketing Analytics Leading companies have proven time and time again that improving the performance of their marketing campaigns is accomplished through actionable marketing analytics. It’s no longer a secret: If you want to boost performance, increase efficiency and drive company revenue you must be measuring your results. Working with data…

online web forms

How Online Web Forms Help Connect You with Your Website Visitors

How Online Web Forms Help Connect You with Your Website Visitors So you’ve got some pretty awesome webinars and you want your visitors to register for them. You’ve also got resources like white papers and eBooks, and you want your customers to gain access to them. How about that imperative ‘Contact Us’ page? You undoubtedly…