content marketing

The Definition of Content Marketing as Shown by Your Senior Living Peers

When we synthesized 100 responses to the question, “How does your organization define content marketing?” your peers in the senior living and care industries developed this collective response:

Must be strategic to be valuable.

Content marketing is a strategic approach rooted in the creation and dissemination of valuable, relevant, and engaging content with the primary aim of attracting and retaining a targeted audience.

Serves as a bridge.

Content marketing serves as a bridge, establishing meaningful connections between brands and their potential customers, which goes beyond traditional advertising.

strategic content marketing is valuableCan take various forms.

Whether through storytelling, informative articles, photos, animations, or other media, it focuses on delivering information that is both beneficial and interesting to the recipient.

The objective is to build trust.

The ultimate objective is not just to draw attention but to build and foster relationships, converting audiences into loyal customers. It is not just about selling the service but about offering value, establishing trust, and creating a lasting impression. Content topics should go hand-in-hand with the audience’s priorities, challenges, and needs.

content marketing builds trustContent is a critical component of the overall marketing approach.

In an era of digital connectivity, it’s pivotal for organizations to leverage content marketing, emphasizing its importance in enhancing customer satisfaction, increasing brand visibility and ultimately driving business objectives.

Close the gap.ebook senior living

Grasping how our peers in the senior living sector define content marketing is essential. This shared understanding helps directly link content marketing to move-in outcomes.

If you’re looking to better understand how your content marketing efforts relate to the actual number of move-ins make sure to check out our Complete Guide to Definitively Correlating Content Marketing Efforts with Move-in Outcomes. It’ll guide you in making sure every piece of content you create is driving results.

Written by ActiveDEMAND
ActiveDEMAND is a multi-tier marketing automation platform designed to streamline customer acquisition and engagement. Launched in 2012 by JumpDEMAND, it now serves over 4,000 senior living communities across North America. ActiveDEMAND’s platform is built to empower marketers with tools for automating tasks, integrating marketing with sales, and delivering actionable insights.

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