Senior Living Marketing Automation:
5 Ways ActiveDEMAND Outperforms Hubspot

Attention, senior living providers and operators! We’re about to dive into an important topic that shouldn’t be ignored: marketing automation software. Now, when you think of marketing automation, Hubspot might be the first name that comes to mind. It’s a big player, no doubt. But here’s the thing—big doesn’t always mean the best fit, especially for the unique needs of the senior living industry. Today, we’re going to show you why ActiveDEMAND could be your golden ticket. We’ve got five distinct ways it outshines Hubspot in catering to the senior living sector. So, let’s get started!

1. Relationship ModelRelationship Modelrelationship model

Imagine this: someone’s searching for housing for their parent, and they fill out a form for more information. In the initial email, both the family member and the parent receive personalized messaging tailored to their specific needs and interests. For instance, the parent might receive information related to amenities and activities, while the family member would be provided with details about healthcare, staff, and pricing. This approach ensures that the content is relevant and specific to both the family member and the parent, enhancing their engagement with your senior living facility. ActiveDEMAND’s relationship model makes sending targeted and personalized marketing messages a breeze. The family member sees messages specific to their needs, while the parent gets something tailored just for them. It’s like magic, but it’s really just the power of effective marketing at work.

2. Identity Resolution and Dynamic Content and TrackingIdentity Resolution, Dynamic Content and Tracking

A visitor lands on your senior living website, and instead of generic content, they see personalized and relevant content specifically for them. Or you have a visitor who is anonymous but engaged on your website. ActiveDEMAND Identity Resolution matches the anonymous visitor to a name, email, and phone number that is instantly added to your database. Now you can begin marketing to them with messaging that is personalized and relevant to them. That’s the power of ActiveDEMAND’s dynamic content and identity resolution, and it’s about connecting with engaged users, knowing who they are, and presenting the most relevant information with personalized messaging. This not only helps make connections faster but also shortens the total lifecycle of the sale. Think of it as having a personal concierge service for every single visitor to your site, ensuring they get precisely what they need when they need it.

Reveal identity resolution

3. Multi-tenant DesignMulti-Tenant, Community Focused Design

For senior living operators with multiple communities to manage, ActiveDEMAND’s multi-tenant design is a game-changer. The ‘multi-tiered database’ means each community is an independent contact database with unique branding, social channels, etc. Potential residents are not looking for ‘Shady Trees owned property’, they are looking for information from the ‘Shady Pines’ by that park over on Springfield Road, or the ‘Shady Oaks’ near cousin Mary’s.

ActiveDEMAND’s community-focused design allows senior care marketers to build trust at scale:

  • Community branded assets,
  • Easily clone templated campaigns to all communities,
  • Prospect tracking and lead processing at a community level,
  • Roll-up and community-level reporting and more…

ActiveDEMAND provides scalable hyper-personalized marketing, with fewer marketing resources.

Specialized Dynamic Content HubSpecialized Dynamic Content Hubcontent card library

Creating content for just one senior living community can be a time-consuming endeavor. But what do you do when you’re juggling multiple senior living communities and facing a crunch in both time and staff resources? This is where ActiveDEMAND’s dynamic content hub steps in to provide you with a solution.

ActiveDEMAND’s Content Hub offers you the flexibility and automation you need to manage content efficiently across multiple communities. With this tool, you can automate the entire content distribution process. The Content Hub automatically retrieves content, generates content posts, and seamlessly integrates them into your social media or email campaigns.

What’s more, you have the option to schedule these content posts in advance for specific dates or set them to be automatically sent out at predetermined dates and times. This level of automation ensures that content is distributed consistently and on time, all while maintaining its relevance and personal touch. It’s a real time-saving and efficiency-enhancing feature, allowing you to focus on what matters most.

Native Integrations and PartnershipsNative Integrations and PartnershipsCRM integrations and partnership

ActiveDEMAND doesn’t just stand alone; it plays well with others too. It natively integrates and has direct partnerships with major Senior Living CRMs. These are folks who understand the unique needs of the Senior Living Industry. An efficiently organized lead management system plays a crucial role in tracking potential residents. Simultaneously, the meticulous arrangement of resident data offers a comprehensive insight into the unique needs and preferences of each individual. Moreover, advanced functionalities like care coordination facilitate the seamless scheduling and monitoring of resident care, while personalized communication tools contribute to fostering stronger connections with residents and their families. That means less hassle, smoother operations, and more time for what matters most – caring for your residents.

ActiveDEMAND is proud to partner with the following CRM platforms:

Marketing Automation for Senior CareSo, there you have it—five solid reasons why ActiveDEMAND is tailor-made for senior living providers.

While Hubspot is the big name in town, it might not be the best fit for your industry’s unique demands. ActiveDEMAND’s relationship model, identity resolution and dynamic content, multi-tenant design, dynamic content hub, and strategic partnerships are the game-changers you’ve been looking for.

Ready to explore the world of marketing automation designed specifically for senior living? Download our Senior Living Comparison for Marketing Automation or sign up for a demo of ActiveDEMAND.

ActiveDEMAND is a marketing automation software company focused on supporting the senior living industry in building trust with future residents and family members at scale. Our marketing automation software is used in more than 3,800 senior living communities across the United States. More than 7,500 marketing professionals nationwide use our marketing automation software. For details, visit