Case Study: Flowbird Introduction: Flowbird is an agency in the UK that helps clients increase sales. They help bridge the gap between sales and marketing using CRM and Marketing Automation platforms, they set up systems to nurture leads that aren’t quite ready for sales, and help ensure there are no lost leads. Problem: Flowbird was…
Adriel and Sean discuss mapping user journeys and best practices to going “full Bandersnatch” on marketing automation and documenting customer signals.
Sean Leonard and Adriel Michaud discuss the rise of Marketing Automation Technology Agencies, lead nurturing, and aligning tech stacks to connect marketing and sales.
Adriel and Sean take on why marketing agencies should sell capabilities and services and NOT technology.
Case Study: Bilingual Digital Marketing Introduction Bilingual Digital Marketing helps clients deliver effective digital marketing in Spanish and English to help companies engage with the growing Hispanic market. They craft digital strategies for clients that are focused on results. Problem Bilingual Digital Marketing needed an affordable marketing automation platform that could integrate with Salesforce, Nimble,…
In Episode 2 of our Marketing Automation Podcast, Sean Leonard and Adriel Michaud discuss detecting customer signals.
Sean Leonard, CEO of ActiveDEMAND, joins Adriel in discussing what Marketing Automation means to them and to companies out there.
Become a Guest on the ActiveDEMAND Podcast About the Podcast The Marketing Automation Podcast by ActiveDEMAND is a weekly podcast designed for marketing agencies, B2B, senior care facilities, and SaaS companies that use or are thinking of using ActiveDEMAND. Our aim is education so we tackle compartmentalized topics and bring experienced guests on to share…
Choosing the right Marketing Automation platform for Senior Care Our population is aging and we are living longer. Senior care facilities are now becoming more personal, even offering customized lifestyle option packages to offer better-matched levels of care. Marketing to reach out to attract new seniors as well as to keep connected with families is…
Why You Can’t Use Google Data Studio for Reporting Leads I’m a big fan of Google Data Studio. It’s flexible in the great number of inputs it’ll take and it’s easy to lay out powerful dashboards, but I have found one spot where it doesn’t work great: lead attribution. The problem in lead attribution is…
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