Case Study: Bilingual Digital Marketing

Introduction Bilingual Digital Marketing helps clients deliver effective digital marketing in Spanish and English to help companies engage with the growing Hispanic market. They craft digital strategies for clients that are focused on results.

Problem Bilingual Digital Marketing needed an affordable marketing automation platform that could integrate with Salesforce, Nimble, and Pipedrive and was very sales-focused. Solution Bilingual Digital Marketing evaluated several platforms but found that ActiveDEMAND provided better value for the cost and offered features like dynamic website content that would be key for some clients.

They also found value in:

• Automating lead flow. Using ActiveDEMAND to build leads and then integrating that lead flow with Pipedrive.
• Getting form fills
• Easily integrates with WordPress websites
• Automating lead nurturing within ActiveDEMAND
• Checking the Chrome extension to see how live users are using the website
• A UI (User Interface) that makes it easy to automate sophisticated tasks
• Better lead tracking so they could perform CRO (Conversion Rate Optimization)

Tighter Focus on Sales Enablement Bilingual Digital Marketing focuses on delivering sales-ready leads for their clients, not just doing marketing for the sake of marketing.

Aldo Castro, Co-Founder and Strategic Consultant

About Bilingual Digital Marketing With your business in mind, we leverage our experience to develop enterprise solutions for small business budgets and schedules.  Our business model is designed to easily transform your business to the digital age so you may focus on running your business and enjoying your family and your hobbies.  We look forward to growing together. About ActiveDEMAND ActiveDEMAND is an integrated marketing platform built for businesses to help them easily create, execute, and track the marketing engagement of their campaigns. Providing powerful features such as webinar integration, advanced appointment scheduling, and personalization tools, it is built and priced for businesses to effectively market and grow their business.

Written by Eric Murphy

Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.