»»US Marketing Agency Drives Leads with ActiveDEMAND

Introduction Bilingual Digital Marketing helps clients deliver effective digital marketing in Spanish and English to help companies engage with the growing Hispanic market. They craft digital strategies for clients that are focused on results.

Problem Bilingual Digital Marketing needed an affordable marketing automation platform that could integrate with Salesforce, Nimble, and Pipedrive and was very sales focused.

Solution Bilingual Digital Marketing evaluated several platforms but found that ActiveDEMAND provided better value for the cost and offered features like dynamic website content that would be key for some clients.

They also found value in:

  • Automating lead flow. Using ActiveDEMAND to build leads and then integrating that lead flow with Pipedrive.
  • Getting form fills
  • Easily integrating with WordPress websites
  • Automating lead nurturing within ActiveDEMAND
  • Checking the Chrome extension to see how live users are using the website
  • A UI (User Interface) that makes easy to automate sophisticated tasks
  • Better lead tracking so they could perform CRO (Conversion Rate Optimization)

Tighter Focus on Sales Enablement Bilingual Digital Marketing focuses on delivering sales-ready leads for their clients, not just doing marketing for the sake of marketing.

Aldo Castro, Co-Founder and Strategic Consultant

“We evaluated Marketo, Hubspot, and a few other solutions. We chose ActiveDEMAND because it was affordable, provided a ton of functionality, and because it was so focused on sales. Building lead flows and integrating marketing with sales is critical for us. We’ve been using Pipedrive + ActiveDEMAND as our internal baseline solution to onboard customers because the combination provides fantastic value for the cost and it makes a lot of sense.”

Support and Training for Agencies: “I’m loving the new how-to videos you guys are putting out and the option to chat live with support rocks. I feel like you guys have my back and are a big part of helping my agency grow.

About Bilingual Digital Marketing
With your business in mind, we leverage our experience to develop enterprise solutions for small business budgets and schedules.  Our business model is designed to easily transform your business to the digital age so you may focus on running your business, enjoying your family and your hobbies.  We look forward to growing together.

About ActiveDEMAND
ActiveDEMAND is an integrated marketing platform built for businesses to help them easily create, execute, and track marketing engagement of their campaigns. Providing powerful features such as webinar integration, advanced appointment scheduling, and personalization tools, it is built and priced for businesses to effectively market and grow their business.

By |2019-01-03T17:12:17+00:00January 3rd, 2019|Categories: Case Study|0 Comments

About the Author:

Adriel Michaud
With 10+ years experience in digital marketing, Adriel is particularly adept at the numbers: SEO, PPC, web analytics and digital marketing strategies. He is passionate about connecting marketing with sales and making marketing better. In his off time, Adriel loves producing YouTube videos, writing blogs and recording podcasts.