ActiveDEMAND Podcast: Sell Capabilities and Services, Not Technology
Subscribe to the podcast:
For Episode 3 in our Marketing Automation Podcast, Adriel and Sean take on why marketing agencies should sell capabilities and services and NOT technology.
Written by Eric Murphy
Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.