Author: Eric Murphy

In Episode 15, Adriel is joined by Mike Ausford, Director of Top Draw. Mike and Adriel discuss deploying marketing automation as a digital agency.

Adriel is joined by Sean Leonard, CEO of ActiveDEMAND. Sean and Adriel discuss how digital advertising agencies can integrate Google Ads with ActiveDEMAND for better insight into buyer journeys, get better conversion data into Google Ads, and perform more relevant marketing.

Adriel is joined by Sean Leonard, CEO of ActiveDEMAND. Sean and Adriel discuss how to sell, or not sell, Marketing Automation to customers.

Adriel is joined by Greg Selters from LeaderOne. If you were curious about how FI’s can use marketing automation to help with personalization and develop great customer rapport, check out this podcast!

Adriel and Sean Leonard go over Call Tracking. If you want to get all caught up on what you can do with call tracking on ActiveDEMAND, download this podcast!

Adriel speaks with Jason Rainbird, Director of Flowbird Sales and CRM Agency in the UK about bridging the gap between sales CRM’s and marketing automation platforms.

Adriel speaks with Johnny Wenzel of POD Marketing about Marketing Attribution and ensuring you better understand which marketing channels are driving business results.

Adriel speaks with Craig Elias of Shift Selling. Adriel and Craig discuss Propinquity, Trigger Events, and Inbound to Outbound.

Adriel and Sean discuss integrating CRM (Customer Relationship Management) and Marketing Automation platforms

Sales vs marketing: where the line exists, how to connect sales and marketing, and how to work as a team with sales to get the best result for the company.