B2B Marketing Zone

Building Your Client’s Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what they are looking for. Personalization tools allow marketers to not only personalize who the prospect is, but contextualize what they are looking for – think about it…

Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. Trigger marketing, also known as behavioral marketing, refers to engaging with customers at pre-planned times – but rather be dictated simply by a set passage of time, communication is initiated based on activity…

The Importance of Marketing Automation for Agencies Comprised of marketers, marketing agencies understand the benefits a marketing automation platform such as ActiveDEMAND by JumpDEMAND provides, and because they are selling themselves as agencies specializing in specific industries, they have responsibilities to fulfill on behalf of their various clients. This is where marketing automation platforms come into play. Among the most important factors…

The Benefits of Enhance Dashboard Reporting to Marketing Agencies It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online…

4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. When set up correctly the data collected is extensive, from impressions to conversions. PPC advertisement tracking can even be used to track offline activity such as phone calls. And recently, Google AdWords implemented text messaging…

GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. A focused message related directly to an individual is received better and is more likely to convert. One avenue of segmentation is geographic location (or GEOIP-based segmentation). What can you tell about someone based just on their address? Marketers reach audiences with…

The Importance of Value-Add Marketing Assets The key to any lead generation campaign is to provide something of value to your prospects, something they can read, use, learn from or engage with. We call these VALUABLE MARKETING ASSETS. There are many forms of such assets, from eBooks and white papers to use cases, videos, webinar events,…

Do You Use a Marketing Agency? The Debate Regarding In-House and Out-Sourced Marketing Pepsi vs. Coke. Chevy vs. Ford. In-house marketing vs. hiring a marketing agency? The rivalry endures as relentlessly as the cola and car wars. There’s debate regarding whether businesses benefit more from hiring a marketing agency to leverage expertise or using in-house…

How Marketing Agencies Can Get the Most From Automation Many marketing agencies use automation platforms to simplify their email, social media and brand awareness campaigns. Yet there are other features that agencies can use to truly get the most from these platforms such as real-time client notifications and reporting, behavior-based trigger marketing and predictive personalization. As…

Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. The more information you have on your prospects, the better you will be able to gauge where they are in their buyer’s journey, all while helping nurture them along the path to final purchase. First,…