Author: Jana Bienz

Individual Client Dashboards: The Personal Touch Every marketing agency needs to report its progress to its clients, but it’s not only what is reported that is important…it’s how that information is presented that is just as vital. Similarly, the concept of personalization is not only important to attracting prospects for your clients, it is important…

The Importance of Marketing Automation for Agencies Comprised of marketers, marketing agencies understand the benefits a marketing automation platform such as ActiveDEMAND by JumpDEMAND provides, and because they are selling themselves as agencies specializing in specific industries, they have responsibilities to fulfill on behalf of their various clients. This is where marketing automation platforms come into play. Among the most important factors…

Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. The more information you have on your prospects, the better you will be able to gauge where they are in their buyer’s journey, all while helping nurture them along the path to final purchase. First,…

4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. When set up correctly the data collected is extensive, from impressions to conversions. PPC advertisement tracking can even be used to track offline activity such as phone calls. And recently, Google AdWords implemented text messaging…

Why Agencies Should be Using Content Automation Content marketing is a well-established pillar of marketing, and content is king of the castle. While there are challenges when it comes to creating consistent, timely, high quality, and relevant content that’s not this article’s focus. One of the biggest challenges facing marketers is promoting the content, ensuring…

Investing in Technology for Smart Agencies According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. From differences in attitudes about investing in their respective businesses, to advertising and media spend, to investing in technology, the report seems…

CRM and MAP: Similar on the Surface Only There are some things in life that look or sound alike but are quite different. To illustrate, consider crocodiles and alligators. Most people associate these creatures as being one and the same with big, snapping teeth, scaly bodies, and reputations for messy eating habits. In actuality, the…

The Importance of Storytelling in Senior Living Marketing The concept of storytelling in marketing is about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. With senior care, this is a natural fit as there is nothing more personal and compelling than helping seniors and their…

Funnel Builders: Unlocking the Potential for Increased ROI in Marketing Marketing agencies are often faced with the challenge of understanding the customer journey and identifying areas where potential customers may be dropping off in the sales process. Additionally, determining the return on investment (ROI) for marketing campaigns can be a complex task. A solution to…

Unlock Success: 7 Essential Features to Consider When Choosing a Senior Living CRM When it comes to meeting your census targets and driving community profitability, having the right CRM (Customer Relationship Management) system is key. Whether you are searching for a senior living CRM or looking for an alternative to your current CRM, there is…