Investing in Technology for Smart Agencies According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. From differences in attitudes about investing in their respective businesses, to advertising and media spend, to investing in technology, the report seems…
CRM and MAP: Similar on the Surface Only There are some things in life that look or sound alike but are quite different. To illustrate, consider crocodiles and alligators. Most people associate these creatures as being one and the same with big, snapping teeth, scaly bodies, and reputations for messy eating habits. In actuality, the…
The Importance of Storytelling in Senior Living Marketing The concept of storytelling in marketing is about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. With senior care, this is a natural fit as there is nothing more personal and compelling than helping seniors and their…
Funnel Builders: Unlocking the Potential for Increased ROI in Marketing Marketing agencies are often faced with the challenge of understanding the customer journey and identifying areas where potential customers may be dropping off in the sales process. Additionally, determining the return on investment (ROI) for marketing campaigns can be a complex task. A solution to…
Unlock Success: 7 Essential Features to Consider When Choosing a Senior Living CRM When it comes to meeting your census targets and driving community profitability, having the right CRM (Customer Relationship Management) system is key. Whether you are searching for a senior living CRM or looking for an alternative to your current CRM, there is…
Don’t Guess Your Content’s Success: Know For Sure with ActiveDEMAND’s Content Reporting The internet can feel like a crowded place these days with new content being created on the daily. Sometimes, I feel like a circus barker – remember those? The guy whose job was to attract patrons to the bearded lady or strongman by shouting…
Why “I Don’t Have Time” is the Best Reason to Use Marketing Automation in Senior Living You’ve heard the buzz about marketing automation, but you’re swamped. Between resident care, paperwork, and meetings, your plate is more than full. It’s overflowing. The last thing you want to do is pile on more responsibilities, right? But what…
Discover how marketing agencies can stop wasting resources on ineffective channels with ActiveDEMAND’s all-in-one platform by providing a complete view of the customer journey, enhancing content marketing reporting, and simplifying data management, ultimately leading to more efficient and effective marketing strategies. Learn to streamline your marketing efforts for better ROI.
Discover the secret to successful senior living marketing! Implementing the right marketing automation tools can make all the difference. Check out our latest blog post to learn about the top 5 tools every senior living community should consider today. #SeniorLiving #MarketingAutomation #ToolsOfSuccess ✨
We’re excited to welcome Sonia Vachon as the new Vice President of Sales & Marketing at ActiveDEMAND, bringing with her a wealth of experience and a fresh approach to innovation. Her dedication to enhancing our strategies with advanced technology and personalized touch has us all looking forward to the impact she’ll make. Joining our close-knit team, Sonia embodies the spirit of collaboration and creativity we value highly.
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