Getting Started with CDAP for Canadian Digital Agencies The Canada Digital Adoption Program (CDAP) is providing 4 billion dollars in total funding to help small to medium-sized businesses (SMEs) embrace digital transformation. This Government of Canada program helps SMEs adopt digital technologies to increase their competitiveness. Eligible businesses will receive a grant to build their…
Posting Events to Google Analytics (GA4) from ActiveDEMAND While we’ve supported tracking landing page traffic to GA4 for a while, we’ve just added the ability to post preconfigured and/or custom events to GA4. Posting events from ActiveDEMAND allows you to filter and post form submissions, phone calls, and other conversions to GA4. Preconfigured Events vs…
The Marketing Funnel Builder ActiveDEMAND’s easy-to-use workflow editor just learned a new trick: Marketing Funnel View. The Marketing Funnel View is a special, second view of a campaign that makes it easy to show clients and stakeholders how a specific campaign might work, why you need to optimize a landing page, why you may need…
Senior Care Marketing: In-House vs Agency One of the things a senior living provider needs to balance is whether to perform marketing “in-house” with an internal marketing team or go through a marketing agency. For those in the senior care industry, the issue can be complicated by factors such as: Each marketing option has its…
Get Started with a Senior Living Marketing Measurement Plan A measurement plan is a marketing document created to help define how marketing KPIs will be measured. It should help with web and non-web analytics. The document should be created after KPIs are already established but you might just stumble across some new ones as you…
Consolidated Marketing Reports for Senior Living ActiveDEMAND is a fantastic choice in marketing automation for senior living providers because of how it enables marketing for multiple facilities at scale. Today, with the release of our sub-account roll-up reports, there’s yet another time-saving reason to choose ActiveDEMAND. Roll-up reports make it easy for senior living providers…
What CRM Integrators need to know about Marketing Automation CRM integrators lead the charge of digital transformation for their clients. They take processes that were on spreadsheets, and emails, and were manual processes, and consolidate and automate. And while most CRMs started out as sales tools, CRMs are frequently expanding into project management, and inventory…
Maximize Your Facebook Integration This month Adriel will be chatting about ActiveDEMAND’s Facebook integration Do you want to know how ActiveDEMAND works with Facebook? In this month’s webinar, we’re reviewing everything Facebook: from how ActiveDEMAND works with Facebook Ads, to scheduling posts on Facebook, tracking, analytics, and more. Join us and learn more on:
Advanced Scheduled Reports This month Adriel will be chatting about some advanced features of scheduled reports Are you still copying and pasting data into your marketing reports? Hop on this webinar and Adriel will show you how ActiveDEMAND’s scheduled reports can pull KPIs together and deliver more consistent reporting without burning out the…
Checklist for Picking a Senior Living Marketing Automation Platform More senior living providers are choosing to use marketing automation platforms. Marketing automation platforms help drive and handle more leads, make it easier for prospects to book in-person and virtual tours, and make it easier for senior living providers to handle marketing for all locations. With…
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