Marketing Automation Podcast 6 - Sales vs Marketing

Marketing Automation Podcast 6 – Sales vs Marketing

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In this episode of the Marketing Automation podcast, Sean Leonard, CEO of ActiveDEMAND, comes on the show to talk about sales vs marketing: where the line exists, how to connect sales and marketing, and how to work as a team with sales to get the best result for the company.

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By Adriel Michaud|2019-03-26T14:30:20-06:00January 29th, 2019|Categories: Podcast|0 Comments

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About the Author: Adriel Michaud

With 10+ years experience in digital marketing, Adriel is particularly adept at the numbers: SEO, PPC, web analytics and digital marketing strategies. He is passionate about connecting marketing with sales and making marketing better. In his off time, Adriel loves producing YouTube videos, writing blogs and recording podcasts.

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Testimonials

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND.

Linda B.Marketing Advisor

We’ve been using ActiveDemand for over a year. I’ve been very pleased with the support that we receive from the staff. They are always quick to answer questions. Since we were fairly new to marketing, they are really good to explain concepts and guide us in our efforts. Our business and online presence has definitely improved since we’ve partnered with them.

Kelly H.Information Technology Manager

ActiveDEMAND templates are awesome. I like that I can configure different base brands and then apply the brand to my email campaigns, landing pages, autoresponders, etc. The branding helps keep things consistent and looking great. The call tracking feature is also very good. I am able to get more insight into what marketing campaigns are generating phone calls versus those that are not. The reporting is very robust so I can see how my efforts are impacting the bottom line.

Jennifer O.VP of Sales and MarketingWhite Room Automation

The abilities of Active DEMAND appear to be only limited by my imagination or the courage of my Clients to use them. Automated reporting with my Agencies branding help me get credit where its due without ambiguity.

Mark G.DirectorFlow Exchange

ActiveDEMAND allows easy tracking of all communications with our website. Marketing campaigns are created, distributed and tracked to drive business development. Excellent support from team.

Brock C.Business Development ManagerDynamic Manufacturing Solutions

The most complete analytics, lead tracking, landing/email/automation platform I’ve come across…

Eric D.Marketing Professional & EntrepreneurDawe & Gardner Legal Marketing

This product is great for mass mailouts and webinars. Being able to quantify the effectiveness of a campaign is a real plus. The tracking of pages viewed on my website is also excellent… Customer service and response time is excellent. I don’t think these guys ever sleep.

Bev M.CFOCETA Meters

ActiveDEMAND is a true partner to DTE. We have enjoyed working with them for the last year. They have made very positive recommendations in our marketing efforts and have helped us grow our business. Their software platform is easy to use and intuitive. I enjoy working with their staff and learning from them.

Kelly H.Information Technology Manager

We are coming from the Marketing Agency side and we are using the Pipedrive and ActiveDEMAND integration for both our clients and our own needs. It makes Pipedrive extremely powerful. It allows us so much from sales nurturing to funnel analysis and more and more. I highly recommend both ActiveDEMAND and Pipedrive.

Pascal F.FounderConversio Marketing

We’re able to market more effectively to potential clients and we’re able to provide a new marketing solution for our clients that has provided us with a competitive edge.

Kevin W.PresidentPOD Marketing Inc.

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About the Author: Adriel Michaud

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