Podcast Episode 6: Sales vs Marketing
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In this episode of the Marketing Automation podcast, Sean Leonard, CEO of ActiveDEMAND, comes on the show to talk about sales vs marketing: where the line exists, how to connect sales and marketing, and how to work as a team with sales to get the best result for the company.
Written by Eric Murphy
Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.