In Episode 14, Adriel is joined by Sean Leonard, CEO of ActiveDEMAND. Sean and Adriel discuss how digital advertising agencies can integrate Google Ads with ActiveDEMAND for better insight into buyer journeys, get better conversion data into Google Ads, and perform more relevant marketing.
Eric Murphy is the Digital Marketing Manager at ActiveDEMAND. He is responsible for driving the marketing strategy for the ActiveDEMAND integrated marketing platform. He has a strong background in online marketing, communications and working closely with sales teams. For many years Eric was an evangelist and marketer for the industrial communications community through guest articles, maintaining industry blogs and speaking at conferences and other events.