Senior Living Digital Marketing Agency uses ActiveDEMAND Marketing Automation

Linkmedia360, a GlynnDevins company, is a digital marketing agency primarily focused on the senior living industry. They provide highly effective digital marketing, reporting, marketing automation, and many more marketing services to the senior living vertical.

The Challenge.

Linkmedia360 is platform agnostic and they work with many clients that have many different CRMs, so they needed a marketing automation platform that integrated with the CRMs that were most common in senior living. They were looking for a solution that would be flexible in not only doing emails, but also landing pages, web forms, collecting data from the website, lead management, and reporting.

The Solution Requirements.

Linkmedia360 uses ActiveDEMAND to provide marketing automation for senior living clients.

Kyle Crocker, Director of Marketing Automation at Linkmedia360, “Senior Living is a long sales process. Getting initial leads in and nurturing them is critical and ActiveDEMAND is very flexible. We work with a lot of WordPress sites where we drop in AD forms directly, and we also use ActiveDEMAND’s virtual form submit where we want to use 3rd party forms. We tie in automation after the form submit to help automate lead management.”

Since selecting ActiveDEMAND, Linkmedia360:

  • Use drip campaigns to nurture prospects
  • Capture, filters, and then sends leads directly into client CRMs
  • Use native forms and virtual form submits to capture data
  • Support online advertising with landing pages
  • Spin up and manages events
  • Integrate ActiveDEMAND with senior living CRMs
  • Use the API where advanced integration is needed

During Covid-19, Linkmedia360 has helped many of their clients transition to virtual based events, such as doing virtual facility tours using ActiveDEMAND and its tight integration with GoToWebinar and GoToMeeting.

Kyle continues, “Scaling multiple clients with ActiveDEMAND’s account/sub-account structure has been key. We use linked templates from parent accounts to child accounts so we can scale changes while still reflecting individual accounts. We can deploy marketing at scale yet still reflect individual communities at an affordable price.”

About Linkmedia360, a GlynnDevins Company.

Linkmedia 360 is an integrated digital marketing agency that creates and implements comprehensive lead generation programs using digital, mobile, social and traditional media channels. Our focus is to generate leads with actionable insights centered on robust analytics. We are grounded in the success of our clients to ensure they remain highly visible in their competitive markets.

About ActiveDEMAND.

ActiveDEMAND is an integrated marketing platform built for businesses to help them easily create, execute, and track marketing engagement of their campaigns. Providing powerful features such as webinar integration, advanced appointment scheduling, and personalization tools, it is built and priced for businesses to effectively market and grow their business.