A Warm Welcome to Sonia Vachon, Our New VP of Sales & Marketing

We’re excited to share some wonderful news with our ActiveDEMAND clients and partners: Sonia Vachon has joined our ranks as the Vice President of Sales & Marketing. Sonia comes to us with a wealth of experience in the senior living industry and a proven track record of fostering meaningful connections and innovation across North America.

Her approach to integrating technology into our sales and marketing strategies—making things smarter, more automated, and personalized—is exactly the kind of thinking we value. It’s about making our work more effective and our connections stronger. We’re thrilled to have Sonia lead the way in this and are so happy to welcome her to our team. Her energy and vision are a perfect fit for what we aim to accomplish here at ActiveDEMAND.

Welcome to the team, Sonia! We are excited to see the amazing things we will accomplish together. Let’s make the future of sales and marketing brighter with your insight, creativity, and leadership.

Written by Jana Bienz

Jana Bienz is an accomplished digital marketing professional with over 25 years of experience, including 15+ years in digital marketing and a decade specializing in marketing automation. Jana excels at crafting and executing strategic campaigns that deliver measurable results. Continuously adapting to industry trends, she combines creativity with data-driven insights to thrive in the ever-evolving digital landscape.