How to Develop a Client Webinar Program Are you looking to drive services into bigger client accounts? Webinars tie with live events as the most effective marketing tactic according to the Content Marketing Institute, yet marketers struggle to resource, build and maintain consistent webinar programs.For agencies, webinars present an excellent opportunity to grow their retainers…
How The Best Marketing Agencies Do Client Reporting Learn about the strategies one marketing agency is using to drive success. Customers want agencies who work hard for them. One of the challenges agencies face is being able to effectively demonstrate the value provided when reporting on campaigns. Do your marketing reports truly show where…
Marketing Personalization Leveraging Conversation Analytics The Perfect Combination for Conversion Rate Optimization Real-time marketing personalization increases brand awareness, drives conversion rate optimization and improves retention. How do you get the data needed to create personalized experiences and promote customer engagement? There are many sources of information, such as keywords found in recorded conversations, that marketers like…
Take Personalization Strategies for Your Agency to the Next Level What does it take today to prompt someone to notice, and click through to marketing content? Real-time behavior-based personalization increases brand awareness, builds relationships, and generates qualified leads. Eric, what are you doing to optimize your clients’ customer experience to drive engagement and conversions? Thanks…
Understand Personalized Digital Marketing Campaigns that Drive Results Looking to reduce your Google Ad Spend, increase your ad quality scores, and improve your marketing results? What are the keys to building a solid marketing strategy? Digital marketing tactics are among the most effective marketing tools that your business could ever use—that is if they’re combined…
Introducing Dynamic Personalized Content Blocks from ActiveDEMAND Intuitive website element takes call-to-action concept to ultra-intelligent new level while promising increased conversions and more from existing traffic. Calgary, Alberta, Canada – March 21, 2016 –ActiveDEMAND, the integrated marketing automation platform that allows marketers to track user engagement, announces the launch of its Dynamic Personalized Content Blocks….
The Importance of Personalization to CRO Looking to reduce your Google Ad Spend, increase your ad quality scores, and improve your marketing results? Join Arthur Germain, Principal & Chief Brandteller of Communication Strategy Group and Sean Leonard, CEO of ActiveDEMAND as they discuss the importance of personalization in making your correspondence, website engagement and other…
An Insider’s Guide to Advanced Call Tracking Tips and Tricks The exploding growth of mobile phones is making call tracking a hot topic. Watch this webcast where we’ll share advanced tips & tricks when it comes to call tracking and your marketing campaigns. This webcast is for digital marketing agencies and marketers in all industries. What…
10 Call Tracking Secrets Used by Marketing Agencies Today, call tracking is more than just counting leads. It is the gateway to improved customer service, attribution to advertising success, and integrated marketing across multiple platforms. Marketing targeted at mobile users is bigger than ever yet very few marketers are equipped to be able to measure…
One of the Must-Have Marketing Metrics You’re Most Likely Missing Avoiding Incomplete and Inaccurate Marketing Data by Call Tracking Numbers “Dynamic Number Insertion”: Doesn’t sound very sexy, does it? Well, depending on how you look at it… But the fact of the matter is that we have been noticing a somewhat alarming trend of digital marketing…
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