The Importance of Personalization to CRO

Looking to reduce your Google Ad Spend, increase your ad quality scores, and improve your marketing results?

Join Arthur Germain, Principal & Chief Brandteller of Communication Strategy Group and Sean Leonard, CEO of ActiveDEMAND as they discuss the importance of personalization in making your correspondence, website engagement and other marketing conversion initiatives the most effective they can be.

What you’ll learn by viewing the webcast:

• Elements of personalization
• Leveraging Contextual Content
• Guiding the conversion with context and content
• Landing page optimization
• Drip campaigns
• Tracking results

This webinar is for:

• Marketers of all levels
• Small and medium-sized businesses

Written by ActiveDEMAND

ActiveDEMAND is a multi-tier marketing automation platform designed to streamline customer acquisition and engagement. Launched in 2012 by JumpDEMAND, it now serves over 4,000 senior living communities across North America. ActiveDEMAND’s platform is built to empower marketers with tools for automating tasks, integrating marketing with sales, and delivering actionable insights.