What are the keys to building a solid marketing strategy?
Digital marketing tactics are among the most effective marketing tools that your business could ever use—that is, if they’re combined with a solid strategy. How do you leverage your website, social media platforms and other marketing assets for the best comprehensive results? What role does personalization play in your overall marketing strategy?
What this online webcast where Sean Leonard, CEO at ActiveDEMAND and Chris DeMeo, VP of Marketing and Business Development of EZMarketing
will discuss the keys to digital marketing success and how to create personalized digital marketing campaigns that drive traffic and results in conversions, leads, and loyal consumers.
What you’ll learn by viewing the webcast:
- Critical things your website should do, including personalization
- The difference between earned, paid, and owned (and how to use each)
- Benefits and challenges of different digital tactics and how to learn more about your prospects
- Why personalized data-driven marketing is more important than ever
- Which metrics to track to determine ROI of your marketing efforts.
This webinar is for:
- Marketers of all levels
- Small and medium sized businesses