We’re thrilled to welcome Experience Fresh as our newest Certified ActiveDEMAND Partner! This collaboration brings together the power of ActiveDEMAND’s marketing automation platform and Experience Fresh’s full-service agency expertise to deliver even greater value to senior living communities.
Are you tapping into the full potential of top-of-the-funnel marketing to reach out to seniors and their families? It’s time to shift focus and provide true value long before a life-altering event occurs.
Senior Care Marketing: In-House vs Agency One of the things a senior living provider needs to balance is whether to perform marketing “in-house” with an internal marketing team or go through a marketing agency. For those in the senior care industry, the issue can be complicated by factors such as: Each marketing option has its…
Account-Based Marketing Most marketing agencies offer up a variety of services from creative to technical, media buying to content development. But one service that I think more agencies should be offering is Account-Based Marketing or ABM for short. ABM is a style of marketing popular with B2B companies that focuses on a shortlist of current…
ActiveDEMAND™ Helps POD Marketing Achieve 400% Customer Growth POD Marketing, Calgary based digital marketing agency, has achieved over 400% customer growth since they began using the ActiveDEMAND integrated marketing automation platform. POD Marketing is an effective digital marketing agency focusing on clients in clearly defined marketing segments to help grow their business. POD Marketing uses…
The Benefit of Automated Behavioral Segmentation: Personalization in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome. The Basics of Behavioral Segmentation…
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