CEO Chat Series – Facebook Integration This month Sean is chatting about the ActiveDEMAND’s Facebook integration. For our second installment of the CEO Chat of 2020, Sean will be chatting about Facebook Lead Ads. ActiveDEMAND recently integrated with Facebook Lead Ads and there is some pretty cool functionality Sean will demonstrate. Facebook Lead Ads…
CEO Chat Series – Account-Based Marketing This month Sean is chatting about the basics of Account-Based Marketing. This month Sean is chatting about the basics of Account-Based Marketing and discussing who should be using it, best practices for setting it up, and more all within the ActiveDEMAND platform. So what are some of the things…
Account-Based Marketing Most marketing agencies offer up a variety of services from creative to technical, media buying to content development. But one service that I think more agencies should be offering is Account-Based Marketing or ABM for short. ABM is a style of marketing popular with B2B companies that focuses on a shortlist of current…
CEO Chat Series – Social Posting and Slack Integration Multipost: Getting More Done in Less Time with Social & How to Use the New Slack Integration With ActiveDEMAND’s social multipost feature you can now edit posts to one, two, or all the social media outlets at the same time. Next, Sean will give an…
Is your marketing agency reporting the right metrics? If you represent a business or company that has been using the services of a marketing agency, it may be time to start asking yourself what the agency is actually doing for you. Specifically in the ever-important area of metrics. Marketing agencies often bombard clients each month…
CEO Chat Series – CRM Integration Proper Set-up and Best Practices You’ve set up the integration between ActiveDEMAND and your CRM to take advantage of the powerful and actionable data….right?!? If you haven’t set up integration between your CRM and ActiveDEMAND, or you have but aren’t sure if you are taking advantage of this…
CEO Chat Series – Content Moderation August: Sean shows off our new content moderation tool. Imagine your organization crafting a fantastic email with the perfect message, great personalization, and impeccable design. Now imagine that it doesn’t get quality checked before send…and the font that was used is….GASP…Comic Sans! This month, Sean will be talking about…
CEO Chat Series – Email and Landing Page Builder July: Sean gives an overview of the ActiveDEMAND email and landing page builder. ActiveDEMAND has a ton of features and it can be a little overwhelming when you first start poking around in it. This month, Sean is back and giving an overview of the ActiveDEMAND…
CEO Chat Series – Proper Attribution Set-up Adriel talks about attribution set-up for new accounts. Once you’ve got a new client, the first thing you should be doing is setting up tracking so that you can show the results of your work in the critical first few months. We will cover a standard attribution setup…
CEO Chat Series – Website Dynamic Content May: Sean talks about how to use website dynamic content Want to get a live demonstration of ActiveDEMAND’s features from Sean, our CEO? In this monthly webinar, Sean Leonard, our CEO provides step-by-step instruction for ActiveDEMAND features and tools, the context for how to use them, and insight…
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