CEO Chat Series – Account-Based Marketing
This month Sean is chatting about the basics of Account-Based Marketing.
This month Sean is chatting about the basics of Account-Based Marketing and discussing who should be using it, best practices for setting it up, and more all within the ActiveDEMAND platform.
So what are some of the things Sean will talk about in this webinar?
- What Is Account-Based Marketing?
- Who should be using ABM?
- Why Marketing and Sales need to work together
- Identifying Target Accounts
- What data do you need for the accounts?
- Determine Marketing/Sales Activities and Sequences
- Why follow-up meetings to optimize are necessary