CEO Chat Series – Account-Based Marketing

This month Sean is chatting about the basics of Account-Based Marketing.

This month Sean is chatting about the basics of Account-Based Marketing and discussing who should be using it, best practices for setting it up, and more all within the ActiveDEMAND platform.

So what are some of the things Sean will talk about in this webinar?

• What Is Account-Based Marketing?
• Who should be using ABM?
• Why Marketing and Sales need to work together
• Identifying Target Accounts
• What data do you need for the accounts?
• Determine Marketing/Sales Activities and Sequences
• Why follow-up meetings to optimize are necessary

Written by ActiveDEMAND

ActiveDEMAND is a multi-tier marketing automation platform designed to streamline customer acquisition and engagement. Launched in 2012 by JumpDEMAND, it now serves over 4,000 senior living communities across North America. ActiveDEMAND’s platform is built to empower marketers with tools for automating tasks, integrating marketing with sales, and delivering actionable insights.