CEO Chat Series – Proper Attribution Set-up

June: Adriel talks about attribution set-up for new accounts.

Once you’ve got a new client, the first thing you should be doing is setting up tracking so that you can show the results of your work in the critical first few months. We will cover a standard attribution setup that you can use for most of your new client accounts and a faster deployment using Google Tag Manager.

You will learn:

  • How to set up enhanced ActiveDEMAND attribution for your clients
  • How ActiveDEMAND attribution varies from Google Analytics
  • When to use the standard setup vs the rapid Google Tag Manager setup