Author: ActiveDEMAND

In a recent benchmarking study of the industry, ActiveDEMAND learned that many senior living marketing professionals are unclear on the distinction between their marketing automation platform and CRM. Grasping the nuances between these tools is crucial for determining which is most appropriate for a given task. This includes attracting new clients, delivering cohesive yet personalized communication, analyzing and acting upon results, and maintaining engagement beyond the initial sale.

Our latest blog article explores the core differences and how each can play a unique role in building trust with your communities’ future residents and families. ‍‍‍>>>https://1ad.biz/s/xph7x

#ActiveDemand #Marketing #ContentMarketing #EmailMarketing #LeadGeneration #MarketingAgencies #MarketingAutomation

Solutions for Definitively Correlating Content Marketing Efforts with Move-in Outcomes To solve the conundrum of definitively correlating content marketing efforts with move-in outcomes, you need the right tools, the right processes, and the right support. Simple enough, right? Not exactly, and yet again, your peers offered insights in the following comprehensive guide on how to…

The Challenges Your Peers Face in Correlating Content Marketing Efforts with Move-in Outcomes To get at the heart of the challenge behind definitively correlating content marketing efforts with move-in outcomes, we asked your peers in senior living and care marketing to describe how their organizations correlate content marketing efforts directly to move-in outcomes. Out of…

4 Tips to Scale Marketing across Multiple Senior Living Community Locations The path to connecting with prospective residents and family members is paved with diverse channels. The challenge of uniform scaling across multiple locations adds a layer of complexity. The investment to secure a single tour can be immense, and the misfiring of those efforts…

In our study, we asked senior living and care marketing professionals about their content marketing goals. More than 90% of respondents said they set these goals to: More than 80% of respondents indicated an eye on these goals: And 74% of respondents mentioned they aim for this goal: To drill down from high-level goals, 81%…

The Definition of Content Marketing Automation According to Experts What content marketing automation is not is just using artificial intelligence like ChatGPT to write content nor using an application like Hootsuite to schedule social media posts. At ActiveDEMAND, we define content marketing automation as a fully integrated system that: 1. Automatically generates a global library…

The Definition of Content Marketing as Shown by Your Senior Living Peers When we synthesized 100 responses to the question, “How does your organization define content marketing?” your peers in the senior living and care industries developed this collective response: Must be strategic to be valuable. Content marketing is a strategic approach rooted in the…

Lean Team: 3 Ways to Make the Most of Senior Living Marketing Automation Your team is on a heartfelt mission to connect with people in meaningful ways. As marketing relies more heavily than ever on digital technologies to make those connections, a challenge emerges—one of trust. The general sentiment may be, “We need more marketing…