Are your content marketing efforts actually turning into move-ins?

If you find it hard to find out, you’re not alone. We surveyed 100 senior living and care marketing professionals, to learn about the challenges they face in connecting the dots between content marketing efforts and move-in outcomes. We have developed a comprehensive guide to definitively making the correlation so many senior living organizations struggle to make.

The guide will explore:

✔️ The Definition of Content Marketing as Shown by Your Peers
✔️ The Definition of Content Marketing Automation according to Experts
✔️ Common Content Marketing Goals and KPIs in Senior Living
✔️ Challenges Your Peers Face in Correlating Content Marketing Efforts with Move-in Outcomes
✔️ Solutions for Connecting Content Marketing Efforts with Move-in Outcomes

Want more information about senior living marketing automation? Check out our blog posts:

• The Importance of Storytelling in Senior Living Marketing
• Marketing Automation for Senior Care
• Case Study: Senior Living Digital Marketing Agency uses ActiveDEMAND Marketing Automation
• Checklist for Picking a Senior Living Marketing Automation Platform

Written by ActiveDEMAND

ActiveDEMAND is a multi-tier marketing automation platform designed to streamline customer acquisition and engagement. Launched in 2012 by JumpDEMAND, it now serves over 4,000 senior living communities across North America. ActiveDEMAND’s platform is built to empower marketers with tools for automating tasks, integrating marketing with sales, and delivering actionable insights.