Are your content marketing efforts actually turning into move-ins?
If you find it hard to find out, you’re not alone. We surveyed 100 senior living and care marketing professionals, to learn about the challenges they face in connecting the dots between content marketing efforts and move-in outcomes. We have developed a comprehensive guide to definitively making the correlation so many senior living organizations struggle to make.
The guide will explore:
✔️ The Definition of Content Marketing as Shown by Your Peers
✔️ The Definition of Content Marketing Automation according to Experts
✔️ Common Content Marketing Goals and KPIs in Senior Living
✔️ Challenges Your Peers Face in Correlating Content Marketing Efforts with Move-in Outcomes
✔️ Solutions for Connecting Content Marketing Efforts with Move-in Outcomes