Download Our Free eBook: Proving the Win with Digital Advertising

Digital advertising is effective and comes along with more metrics than you can shake a stick at. But getting proper attribution is not as easy as just adding a conversion pixel to a website.

Correct attribution is difficult to get right and it must be done right if you want to be recognized for the business impact that you drive with your digital ads. It’s critical because there’s a voice in the back of your customer’s head constantly doubting and wondering if the expensive ad campaign and agency are driving any business or not.

So as an agency where do you begin? How do you implement a strategy for paid advertising that shows proper attribution and proves the value for your client? This whitepaper will help show:

• Why attribution is key
• Why building a measurement plan is vital
• What conversion metrics to track
• Why building defensible reporting is necessary

Written by Jana Bienz

Jana Bienz is an accomplished digital marketing professional with over 25 years of experience, including 15+ years in digital marketing and a decade specializing in marketing automation. Jana excels at crafting and executing strategic campaigns that deliver measurable results. Continuously adapting to industry trends, she combines creativity with data-driven insights to thrive in the ever-evolving digital landscape.