Proving the Win with Digital Advertising
Digital advertising is effective and comes along with more metrics than you can shake a stick at. But getting proper attribution is not as easy as just adding a conversion pixel to a website.
Correct attribution is difficult to get right and it must be done right if you want to be recognized for the business impact that you drive with your digital ads. It’s critical because there’s a voice in the back of your customer’s head constantly doubting and wondering if the expensive ad campaign and agency are driving any business or not.
So as an agency where do you begin? How do you implement a strategy for paid advertising that shows proper attribution and proves the value for your client? This whitepaper will help show:
- Why attribution is key
- Why building a measurement plan is vital
- What conversion metrics to track
- Why building defensible reporting is necessary