Collective Buyers’ Journey Attribution™

Many Decision Makers. One Combined Family Attribution Path.

Get a complete view of every decision-maker’s journey, solving the limitations of traditional single-customer tracking in senior living.

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Explore the benefits of multi-contact tracking with Collective Buyers’ Journey Attribution and then book a demo. We’ll show you how to get actionable insights for precise strategic decisions.

Data Driven Decisions with Complete Journey Insights

The Main Benefits
Complete Collective Journey Tracking

Capture every interaction across the prospect and their family’s decision-making process, addressing traditional attribution challenges.

Multi-Contact Attribution

Attribute every interaction and conversion across all related contacts, ensuring a complete understanding of the buying process.

Influencer and Family Member Insights

Identify and understand the roles of all family members and caregivers, tailoring strategies to encourage final decisions.

Actionable Marketing Insights

Leverage precise insights to optimize marketing strategies that effectively generate leads, tours, and move-ins.

collective buyers journey attribution
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Navigate the Full Customer Journey

Discover how ActiveDEMAND’s Collective Buyers’ Journey Attribution™ provides a complete view of every influencer’s role in the decision-making process.

The Only Platform Offering Complete Collective Buyers’ Journey Attribution™

What is the Collective Buyers’ Journey Attribution™?

Comprehensive Customer Journey Mapping

Track every individual’s journey—from anonymous visitor to lead, tour, deposit, and move-in. ActiveDEMAND captures every interaction across channels and contacts, providing comprehensive individual lead tracking to help you understand every touchpoint that drives engagement and conversions.

Deep Relationship Insights

ActiveDEMAND tracks the individual journeys of prospects, influencers, and family members, combining them into a comprehensive view of the entire decision-making process. By connecting touchpoints across individuals, the platform reveals which actions and interactions ultimately drive key decisions, delivering true collective buyer attribution for every prospect.

Unparalleled CRM Integration for Senior Living

Unparalleled CRM Integration for Senior Living

ActiveDEMAND’s seamless integration with senior living CRMs offers unmatched closed-loop attribution. We track every phase of the customer journey, including the vital initial interactions before a prospect becomes a lead, to the move-in, and beyond.

Actionable Insights for Decision Makers

ActiveDEMAND is the only platform that delivers true collective data attribution by combining individual journeys, family interactions, and CRM
data. This approach shows which touchpoints drive leads, tours, deposits, and move-ins. Every piece of data is clear and actionable, helping you make informed strategic decisions.

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FAQ

A comprehensive tracking method that captures the entire multi-touch, multi-contact customer journey. It understands and maps the relationships between all involved parties, providing actionable insights that enhance engagement strategies for marketing and sales leaders.

This approach is crucial for understanding the complex decision-making processes typical in senior living choices, where decisions often involve multiple family members. It helps operators gain actionable insights and tailor their marketing and engagement strategies more effectively to meet the needs and concerns of all decision-makers.

While HubSpot offers general solutions, ActiveDEMAND is tailored for senior living. Our platform tracks not only prospects but also family members and caregivers, providing a comprehensive view of the decision-making process. This unique attribution model enhances strategic decision-making and campaign customization. Additionally, our seamless integration with senior living CRMs ensures consistent data across teams, driving occupancy and revenue more effectively. ActiveDEMAND offers a specialized approach that general platforms can’t match.

CRMs are great for managing relationships but often miss early touchpoints and the roles of family members in decisions, which are crucial for senior living. ActiveDEMAND enhances your CRM with multi-touch, multi-contact attribution, and comprehensive journey tracking. This integration provides actionable insights, ensuring no data gaps, and drives occupancy and revenue more effectively.