Community-specific answers that build trust and move families forward.
AI is everywhere right now, and it can feel overwhelming. Senior living operators and agencies are being told that AI will fix everything, while also hearing that it might replace the human touch that families rely on.
We do not believe that.
At ActiveDEMAND, AI serves your teams, protects your data, and helps more families find the right home, without losing the personal, human connection that defines senior living.
That is why we built ADI, our new community-specific, Agentic AI for senior living.
What is ADI?
ADI helps families get clear answers and book tours while keeping your data private and your voice consistent. It supports your staff by handling repeat questions, guiding next steps, and staying aligned with your community’s services and standards.
Under the hood, ADI is a private, agentic AI designed for senior living. It runs inside ActiveDEMAND, uses your community content as its source of truth, and is set up around simple goals you choose, like answering common questions or prompting a tour request, so you stay in control and your data stays in your account.
It is:
- Trained for senior care, so it already understands the types of questions families ask and learns with every prospect interaction.
- Fine-tuned with your community content, so it speaks in your voice
- Goal-focused, so it supports outcomes like answering questions and booking tours
- Private and secure, so your data stays in your account
Think of ADI as a helpful team member that never gets tired of answering the same question and is always ready to guide families to the next step.
Why We Built ADI for Senior Living
When we talked with operators and agencies, we kept hearing the same concerns:
- Generic AI tools do not really understand senior living or your communities
- Public AI tools raise questions about where your data goes
- Most AI is prompt-driven, not goal-driven
- It is hard to keep content consistent across webchat, email, and landing pages
- Content demand keeps growing while teams are already stretched
ADI was built to address these specific challenges, inside a platform you already trust.
How ADI Works in Plain Language
You do not need to be technical to use ADI. At a high level, here is what it does.
1. Senior-living trained, goal-focused AI core
ADI runs as a private AI engine inside ActiveDEMAND. It comes preconfigured with senior living concepts like services, care levels, and common family questions. You can configure it around clear goals such as:
- Answering questions about your community
- Sharing key information like floor plans or amenities
- Prompting a tour booking or contact request
So instead of crafting the perfect prompt every time, you set the goal and let ADI do the work.
2. Your community content as the source of truth
ADI does not guess from random internet data. It uses your own content as its reference library, including:
- Website pages
- Community content
- PDFs
- Text documents
That means responses reflect your actual services, policies, and branding, not generic or outdated information from somewhere else.
3. Learns from real engagement
Over time, key interactions such as webchat conversations, page visits, and campaign engagement help ADI understand what families are really asking and looking for. This continuous learning helps ADI become more useful and more aligned with how families interact with your community.
4. Private AI inside ActiveDEMAND
ADI runs entirely inside your ActiveDEMAND account. Your content and interaction data stay in your tenant, not in a public AI system. ADI is embedded into tools you already use, such as:
- Webchat Virtual Sales Assistants
- Email editors
- Content automation
So AI support shows up where your team already works, without adding new systems or extra complexity.
What ADI Helps Your Team Do
While ADI uses advanced AI under the hood, the outcomes are simple and practical.
Understands your community, not just generic senior care
Because ADI is trained on your community data, families get clear, straightforward answers about your services, care levels, and lifestyle. They feel understood and supported from the first question, which builds trust and keeps them moving toward a conversation or tour.
Gives families timely, helpful next steps
ADI does more than answer questions. It can guide families to:
- Book a tour
- View floor plans
- Learn about care options
- Request a follow-up
The result is more families moving from “just looking” to “ready to talk.”
Reduces busywork for staff
ADI handles many of the repeat questions that come through webchat and other channels. Your team can then spend more time:
- Talking with high-intent prospects
- Supporting existing residents and families
- Working on the conversations that truly need a human touch
This helps increase tours and move-ins without adding extra workload.
Protects your data, brand, and voice
Everything ADI uses and learns from stays in your account and belongs to your community. This supports privacy and compliance requirements while keeping your message consistent. You get the benefits of AI without losing control of your content or your reputation.
Common Questions and Concerns
Here are a few questions we often hear when people first learn about ADI.
Is this just another public AI tool?
No. ADI is a private AI engine that runs inside ActiveDEMAND. Your content and data are not shared with other operators or used to train public models.
Will this replace my sales or marketing team?
No. ADI is designed to support your team, not replace it. It handles repeat questions and basic guidance so your staff can focus on deeper, relationship-based conversations.
Do I have to be technical to set this up?
You do not. ADI is configured inside ActiveDEMAND using your existing content and tools. Your strategic account representative can walk you through setup and best practices.
Can ADI work with multiple communities?
Yes. Because it uses community-specific content as its source of truth, ADI can reflect the unique services and details of each community, while still running inside one platform.
Where ADI Shows Up in Your Day-to-Day
You will see ADI at work in several places inside ActiveDEMAND, including:
- Webchat Virtual Sales Assistant that can answer questions and guide families to the next step
- Email editors that can help draft community-specific message content
- Content automation that can reuse your best assets and tailor them to different communities and journeys
Because it is all connected inside one platform, you can keep messaging consistent across channels while AI does more of the heavy lifting.
Getting Started With ADI
We know AI can feel like a big leap, especially with everything else on your plate. You do not have to figure it out alone.
Here to help
Your dedicated strategic account representative can help you:
- Decide where to start, for example, webchat or a campaign
- Choose which community content to use first
- Review and refine how ADI responds over time
If you are an existing ActiveDEMAND client, reach out to your account representative to learn how ADI can be enabled for your account. If you are new to ActiveDEMAND, we would be happy to show you how ADI fits into our broader customer acquisition and engagement platform for senior living.
AI that respects your community, supports your staff, and helps more families find a home.
That is what ADI is here to do.
See ADI in action. Visit the ADI feature page for a deeper dive, explore ADI at work on our Azure Senior Living test page, talk to your strategic account representative, or book a demo with our team.
