Three years. One platform. And a marketer who continues to find new ways to build, improve, and innovate.
Kori Lehr doesn’t use ActiveDEMAND as just another marketing tool.
She uses it as a foundation, a place to create better processes, improve prospect engagement, and build experiences that support both marketing and sales teams.
As Digital Marketing Director at Beztak Senior Living Communities, Kori oversees digital strategy across the portfolio, including campaigns, CRM initiatives, automation, events, reporting, and the technology that connects each piece together.
Over the past three years, she has continuously looked for ways to make the platform work harder, creating new workflows, testing new ideas, and collaborating with the ActiveDEMAND team to bring new solutions to life.
Who Is Kori and What Does Beztak Look Like?
As Digital Marketing Director at Beztak Senior Living Communities, Kori leads the digital marketing strategy across the portfolio, managing campaigns, CRM strategy, automation, reporting, events, digital experiences, and the technology that connects each piece together.
Her role sits at the intersection of marketing, technology, and operations. She works to create a seamless experience for prospects while building tools and processes that help teams better understand, engage, and nurture relationships.
When Kori joined Beztak, ActiveDEMAND was already part of the marketing technology stack. Over the past three years, she has transformed how the platform is used, moving beyond basic campaigns and leveraging automation, integrations, and customized workflows to support a more strategic approach to senior living marketing.
For Kori, technology is not just about having the right tools. It’s about finding ways to solve real business challenges, improve the customer journey, and create better experiences for both prospects and teams.
“The possibilities are endless with automation.”
Building What Didn’t Exist Yet
When Kori joined Beztak, she saw opportunities to enhance the way prospects interacted with the brand online. One area she wanted to improve was web chat.
Rather than simply providing another contact option, Kori envisioned a more meaningful experience, one that could help gather important information, answer questions, and better understand a prospect’s needs before they connected with the sales team.
What happened next is a great example of how Kori operates.
She partnered with Diego and Shay from the ActiveDEMAND team, and together they built a customized chat workflow from the ground up — including pricing delivery, brochure links, and a series of qualifying questions designed around Beztak’s actual sales process.
The result wasn’t just another chat feature. It was a more strategic digital experience that helped prospects receive relevant information while giving the team better insight into their needs before the conversation moved forward.
Turning Ideas Into Action
The same approach applied to surveys and follow-up campaigns.
Kori wanted a better way to understand the prospect experience after tours and create opportunities to reconnect with individuals who may not have been ready to make a decision immediately. Together with the ActiveDEMAND team, she developed survey and automation strategies that allowed Beztak to collect feedback, identify opportunities, and create more personalized follow-up.
For Kori, the value of ActiveDEMAND comes from that flexibility.
“The possibilities are endless with automation.” It isn’t about one single feature. It’s about having the ability to connect marketing efforts, gather insights, automate communication, and create a more seamless experience for prospects and teams.
“ActiveDEMAND is a really great partner in the industry. They’ve never treated us like just another customer.”
A Partnership Built on Collaboration
One of the biggest reasons Kori values ActiveDEMAND is the partnership.
She describes the relationship with the team as collaborative — a group that listens, explores ideas, and works together to find solutions. For Kori, having a technology partner that is willing to think creatively is just as important as the platform itself.
“ActiveDEMAND is a really great partner in the industry. They’ve never treated us like just another customer.”
Because of her approach to innovation and collaboration, Kori was invited to join the ActiveDEMAND Marketing Advisory Board, where she provides client perspective and feedback to help shape future platform development.
She has also served as an early beta tester for new ActiveDEMAND initiatives, testing functionality, sharing feedback, and providing insights from a real-world senior living marketing perspective.
Always Looking Ahead
Three years in, Kori is still finding new ways to improve, test, and innovate.
Her approach to marketing is simple: continue learning, continue asking questions, and continue looking for opportunities to create better experiences. That mindset is exactly what makes her such a valuable ActiveDEMAND partner.
Kori isn’t just using the platform — she’s helping shape what’s possible with it.
Beztak is a nationwide real estate company specializing in development, construction, investment, and property management. Its diverse portfolio includes more than 35,000 residential, senior living, commercial, office, and retail units. Learn more at Beztak.
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