Your Website Is Talking. Are You Listening?
The search for senior care often begins online:
A daughter lands on your website after an emotional discussion with her family. She’s looking for a safe, supportive place for her aging mother. But instead of someone greeting her, guiding her, and offering help, she’s met with… silence.
Or maybe there’s a chat box in the corner, but it’s generic. No context. No warmth. No follow-up. And just like that, she moves on to the next community.
This isn’t just a missed opportunity. It’s a missed connection. ActiveDEMAND Community Connect can help.
The Challenge: Missed Conversations, Missed Conversions
Senior living operators face a unique challenge: the decision-making process is deeply personal, often emotional, and rarely linear. Prospects don’t follow a straight path. A daughter might browse during her lunch break, then a sibling calls in later. Each touchpoint matters, yet too many tools treat these interactions like isolated events.
On top of that, many operators are paying for third-party chat tools that:
- Don’t understand the senior living journey
- Don’t sync with sales workflows
- Don’t track what’s actually working
Worse still, your sales team is left playing catch-up, juggling disjointed tools, missing key follow-ups, and struggling to connect when interest is highest.
How Smart Engagement Changes the First Step in Senior Living
Community Connect was built to solve these challenges, specifically for senior living. It’s not just a web chat. It’s a complete engagement and sales enablement platform that turns your website into a conversation starter, a tour scheduler, and a full-funnel conversion engine.
Here’s how it helps:
1. Capture Interest at the Right Moment
Community Connect engages families the moment they arrive with dynamic, AI-powered conversations that adapt to their needs. Whether they’re exploring independent living or seeking memory care, each interaction is personalized to guide them with relevance and care.
2. Bring Sales into the Conversation
Real-time alerts tell your team exactly when someone is engaging. Prospect Connect sales tools make it easy to jump in with a call, drop a voicemail, or send a follow-up text directly from Outlook or Gmail.
3. Stop Guessing What’s Working
Every chat, click, call, and email is tracked and connected to a single lead profile, even across multiple visits, devices, and family members. You get full visibility into the decision-making journey, clear attribution, bi-lateral CRM integration, and insights into what’s driving move-ins, not just leads.
4. Deliver Richer, More Personal Follow-Ups
Upload or record personalized video messages, send them using branded content cards, and track who watches. With built-in templates for email, SMS, and voicemail, your team can follow up fast in a way that feels personal and authentic.
Key Features That Help Senior Living Teams Convert More
- Works With Your Existing Stack
Use Community Connect alongside your current CRM and marketing automation tools. No need for major change, just better results. - AI-Powered Web Chat
Engage prospects instantly with intelligent conversations tailored to each community and care level, helping families feel heard from the start. - Tour Booking Built Into Chat
Let families schedule tours in real time without the back-and-forth; ideal for busy adult children looking for fast answers and flexible options. - Prospect Connect Chrome Extension for Sales Engagement
Empowers your sales counselors with tools for follow-up, including video messaging, call templates, email tracking, and instant call completion, all from their inbox. - Personal Video and Content Libraries
Make your sales and marketing feel more personal with branded video content and tracked emails that reflect each community’s unique voice. - Call Tracking with Transcripts and Summaries
Easily review conversations and know exactly what prospects are asking, so your team can personalize future interactions and close the loop faster. - Full Attribution and Multi-Channel Tracking
Connect every click, call, chat, and tour back to a single lead, giving you a clear picture of how each interaction contributes to occupancy.
Because the Moments that Matter Most? They’re Already Happening.
In today’s competitive senior living landscape, it’s not enough to “follow up later.” Families expect immediacy. They expect warmth. They expect to be seen and heard.
Community Connect bridges that gap between marketing and sales, between interest and action, and between your community and the families you’re trying to reach. For those who are current Community Marketer users you can enable the sales enablement features through the Community Engage add-on. Talk to your Account representative about enabling this feature.
It’s a standalone tool, easy to implement, and built to work alongside your existing systems.
Those engagement moments that matter most? They’re already happening. It’s time to start showing up for them.
👉 New to ActiveDEMAND? Learn more about Community Connect to get started with ActiveDEMAND
👉 Book a demo and see how Community Connect and/or Community Engage can enable sales engagement moments. into move-ins.
