ActiveDEMAND Capabilities

With ActiveDEMAND you can cancel your existing:
  • Call Tracking Software Subscription
  • Email Marketing Software Subscription
  • Landing Page Software Subscription
  • Personalization Platform Subscription
  • Dashboard Software Subscription
  • Reporting Software Subscription
  • Tracking Software Subscription
  • Scheduling Software Subscription

Stop Juggling Marketing Software and Start Marketing with ActiveDEMAND!

ActiveDEMAND Marketing Automation Features

predictive send

No longer do marketers need to struggle with the question of what day and time to execute an email campaign. ActiveDEMAND Predictive Send takes the guesswork out of email delivery times and automatically optimizes the process for the best results. What’s more, Predictive Send increases the open rate, click-through rate and conversion rate.

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A/B Testing

Optimize your email campaigns using ActiveDEMAND A/B testing features. With A/B testing you'll test different versions of your email campaign. It may be as something as simple as a subject line, an image, body copy or something else. Create multiple versions and let ActiveDEMAND tell you which one performs the best.

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Advanced Goal Setting

ActiveDEMAND Advanced Campaign Goals allows you to set goals that fit you. Track whether your marketing campaigns are succeeding in attracting prospects and generating leads. Marketing objectives define what you want to accomplish through your marketing activities. ActiveDEMAND makes setting and measuring goals simple.

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campaign variables

ActiveDEMAND’s Visitor Timeline provides cross-channel marketing attribution across display, social, paid search, phone calls, email and more. The ability to see a visitor's entire path through your website, social posts and phone calls brings a whole new level of visibility into marketing analytics.

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appointment scheduling

ActiveDEMAND is a full featured appointment scheduling software package. Link to your calendars, drive leads ... book an appointment is truly the new contact us form!

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VOIP Phone

Automated Calling, despite all of its negative connotations, is an effective way to communicate when done right and that is where ActiveDEMAND comes in. With automated calling you can communicate the right message to the right person at the right time.

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Automated DNI Pool Analysis

DNI, also known as Dynamic Number Insertion, is the best way to track a websites ability to generate lead quality phone calls. ActiveDEMAND takes the guesswork out of knowing how many phone numbers you need to include in your DNI pool. Using proprietary algorithms, ActiveDEMAND will determine the optimal amount of call tracking numbers. Don’t overspend on numbers you don’t need.

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call-forensics

CallForensics™ takes the already robust ActiveDEMAND Call Tracking platform to the next level. Unlike other call tracking solutions that just count calls, ActiveDEMAND CallForensics™ analyzes conversations that happen on the call. The enhanced call tracking conversation analysis capabilities automate the process of categorizing and scoring calls based on the purpose of the call, what was discussed during the call, and what products and next steps were discussed during the call.

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Behavioral Segmentation Software

ActiveDEMAND behavioral segmentation helps allows you to better target your prospects with the right contextual message. With behavioral segmentation you’ll see a lift in conversions which means you’re getting more from your existing traffic. Behavior based segmentation has never been easier!

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brand strategy

Consistency in your marketing communications whether it be email campaigns, landing pages, webinar, social media posts, or others mediums, is key to building a strong brand. ActiveDEMAND’s brand manager makes it easy.

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call-recording

While the process of recording and listening to recorded incoming telephone calls is not new, with ActiveDEMAND Call Tracking, recording incoming phone calls doesn’t get any easier. Simply check the “record incoming calls” and you’re all set. In an instant you are set up to record calls – improving you communication with clients and staff.

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With ActiveDEMAND Call Tracking you will see exactly what incoming calls are occurring as a result of your marketing campaigns. Track calls from any campaign; PPC, SEO, social media, display, ad media and even offline advertising. ActiveDEMAND makes it easy set-up a tracked number for any campaign.

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Call Tracking Analytics

With call tracking analytics, agencies can white label client reports that provide call tracking details including leads generated from a specific campaign, calls broken down by region, department, and sales person as well as full attribution reporting. ActiveDEMAND shows you exactly what is working and where to improve.

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call tracking with google analytics

While it’s still considered the most popular analytics tool, Google Analytics does not automatically collect and analyze telephone calls associated with a specific marketing campaign. To evaluate the effectiveness of a marketing initiative, it’s vital to encompass call tracking information... that's where ActiveDEMAND comes in to play. With ActiveDEMAND call tracking when a number associated with a marketing campaign is dialed the data is automatically recorded in Google Analytics.

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Get customer behavior insights beyond simple clicks with campaign and keyword level call tracking. Get the advantage on competitors by attributing inbound calls back to specific keywords, Pay-Per-Click ads, and web pages to their marketing source.

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campaign variables

ActiveDEMAND fully-customizable campaign variables personalize one-to-one customer conversation and create better opportunities for conversion and greater customer retention.

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Campaign Management

With ActiveDEMAND Campaign Management, access and edit email campaigns, landing pages, social media, pay per click ads, call tracking, real-time reporting, and more – all within one robust tool.

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campaign templates

Online campaigns can be complicated with extensive workflows. Building these complex campaigns can eat up large amounts of time. Streamline your workflow with ActiveDEMAND campaign templates that will automatically update to the brand and personalize to each new campaign.

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Click-to-Call

ActiveDEMAND Click-to-Call is simple to add to any website. The click-to-call capability enables web visitors to simply enter their phone number and click a button to connect with a live person. There is no waiting for a call-back so leads stay fresh.

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dynamic website content blocks

ActiveDEMAND allows you to drive the right content to the right person based on context. Contextual Personalization drives higher time on site, reduces bounce rates, and lifts conversions. Behaviour based segmentation has never been easier!

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CRM Integration

ActiveDEMAND delivers leads in real-time to your CRM. More than just adding contacts to your CRM, ActiveDEMAND transfers historical information to help sales teams make better decisions.

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CRO (Conversion Rate Optimization)

ActiveDEMAND CRO (Conversion Rate Optimization) is all about displaying the right message to the right person. Whether it’s an email, popup or webpage smart block, ActiveDEMAND helps you deliver the right message.

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Call Tracking Analytics

With call tracking analytics, agencies can white label client reports that provide call tracking details including leads generated from a specific campaign, calls broken down by region, department, and sales person as well as full attribution reporting. ActiveDEMAND shows you exactly what is working and where to improve.

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Marketing Dashboards & Reports

Deploying a breadth of campaigns across different platforms makes it difficult to measure and report. The ActiveDEMAND platform is built around attribution reporting and brings it all together for marketers so they can easily see what is working and report business results to agency clients.

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ActiveDEMAND provides a three step wizard that includes a template library to help you make great looking eNewsletters. Or create from scratch and add content blocks including text blocks, images, buttons, lines, separators, and dynamic fields. You don’t need to be a programmer to make great looking eNewsletters.

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Page Designer

ActiveDEMAND takes the stress out of creating company branded landing pages for your campaigns. Whether you are experienced working with code or completely new to building web pages, ActiveDEMAND’s interface is flexible to accommodate all level of users. .

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Microsite Builder

ActiveDEMAND microsites don’t require marketers to seek out additional web servers or hire web developers. ActiveDEMAND provides marketers with a complete microsite solution. Creating a microsite for lead generation, marketing campaigns, competitions, product launches and more has never been easier.

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ActiveDEMAND provides a powerful custom workflow interface that enable marketers to drag, drop and connect decision steps and action steps to create simple and complex automated campaigns. Marketers don’t adapt to ActiveDEMAND, rather, ActiveDEMAND adapts to marketers and enables them to create the campaigns they want.

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drip campaigns

ActiveDEMAND Drip Campaigns make maintaining customer relationships and nurturing prospects to close sales easy. Using the ActiveDEMAND simple drag and drop editor, anyone can create a Drip Campaign, saving time and money. Once activated, the Drip Campaign is automated, marketing your brand and business to your client base or prospects at the moment they are most receptive.

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Conditional Versioning

ActiveDEMAND Dynamic Email Content is all about displaying the right message to the right person. Whether it’s an email, popup or webpage smart block, ActiveDEMAND helps you deliver the right message.

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Dynamic Email Images

ActiveDEMAND gives you the power to determine what images are displayed in an email based upon open data resulting in a lift in email engagements and more successful outcome from your existing email contact list.

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Dynamic Number Insertion

With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their session. Track and collect specific data such as pages visited, their name, location, and more!

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1. Country Specific Number Insertion

ActiveDEMAND’s country specific number insertion enables marketers to advertise country specific phone numbers on their website. International companies appearing to have a local presence in regions throughout the world significantly increases their ability to business in specific countries.

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dynamic website content blocks

ActiveDEMAND Dynamic Web Content is similar to your current call-to-actions only, well… smarter. With Dynamic Website Content you’ll see a lift in conversions which means you’re getting more from your existing traffic. Behaviour based segmentation has never been easier!

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Autoresponders

Easily configured and personalized with your brand, ActiveDEMAND Autoresponders streamline your marketing efforts by automatically following up with prospects – building relationships, saving you time, and growing your business. No knowledge of HTML or CSS code necessary!

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enewsletter campaign

Many email marketing applications only provide the features needed to create and send email campaigns. With ActiveDEMAND email marketing features, users get all the tools needed to make their email campaign successful including landing page wizards, call tracking numbers, web forms and more.

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enewsletter campaign

With an ActiveDEMAND eNewsletter campaign, easily nurture and maintain relationships with your current customer or client base. Stay top-of-mind by offering valuable information, special offers and promotions to your highly targeted audience. eNewsletters communicate directly to your customers and deliver your brand straight to their in-box.

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Multi Step Campaigns

While the ideal number of touches for each campaign may vary, depending on where the prospects are in their buyer journey, it has been shown that multi-touch campaigns produce better results than single-step programs.

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Exit Intent PopUps

ActiveDEMAND takes popup ads to another level while keeping it simple to manage and deploy. Marketers have complete control over the popup conditions, animation, close conditions, style and layout.

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facebook integration

ActiveDEMAND is more than just a tool used to post to your Facebook account, the platform helps generate content for you while tracking the performance of your social media efforts as they relate to your business goals.

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form captcha

Form Captcha is like having a bouncer for your business, deciding who to let in. Without Form Captcha, spam wastes your time chasing fake leads. ActiveDEMAND Form Captcha keeps the bots out of your leads ensuring the registrations that come through are actual requests by people looking to do business.

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Geo-IP Based Automated Call Routing

ActiveDEMAND Geo-IP Based Automated Call Routing gets your incoming calls routed to the right person in the right region automatically. Incoming calls can be directed to a specific person, a shared phone number or to a group of numbers where the first person to answer the call gets the opportunity. It’s up to you.

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call tracking coverage

ActiveDEMAND Call Tracking is used on both a local and global level. Whether you're doing business in select cities, across the country or around the world, we have you covered. We already support locations worldwide and we're adding more every month.

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GoToWebinar Integration

ActiveDEMAND seamlessly integrates with GoToWebinar to provide all the features you need to host a webinar. With GoToWebinar you get a powerful online meeting platform that includes polling questions, surveys, multiple presenters, Q&A, video, screen sharing and lots more.

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automated call redirect

ActiveDEMAND Call Redirect routes your incoming calls to the right person automatically. No longer do prospects need to wait on-hold or navigate IVRs. With ActiveDEMAND they are directed to the person they need to speak with – instantly.

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interactive voice response

"Press 1 for sales", "Press 2 for marketing"... and so on. If this sounds familiar then you know what an Interactive Voice Response (IVR) system is. With ActiveDEMAND, you'll easily configure an IVR with a free call tracking account. Why would you want to? It's proven that IVRs get the 'right' phone to ring. Get customers and prospects connected to the right person or department quickly. ActiveDEMAND IVRs are very versatile and accommodate multiple office locations as well as help businesses build a local presence anywhere in the world.

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landing pages

Unlike other landing page applications that only create a fixed size landing page, ActiveDEMAND’s landing pages are fully responsive. This means your landing page looks great on a computer, tablet, smart phone and other devices.

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lead claiming

ActiveDEMAND provides rich data about contact behavior from the marketing database to ensure only the most qualified leads are forwarded to sales. Claimable leads can be assigned to individual sales associates based on geography, company, engagement type and countless other decision steps.

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Lead Scoring

ActiveDEMAND allows marketers to track prospect behaviors and web activity, so they can determine the prospect’s level of engagement and their fit with the desired customer profile. With accurate lead scoring marketers can provide targeted, relevant material at the time the prospect needs it, greatly enhancing conversion rates.

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live chat integration

ActiveDEMAND has partnered with Olark live chat software to enhance your website users experience with it comes to live chat for websites. All chats are logged in ActiveDEMAND and so you can create autoresponders, drip campaigns and other workflows triggered from live chats.

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Local & Toll Free Numbers

ActiveDEMAND Call Tracking enables marketers to register a local or toll free tracking number within a few clicks of a mouse. In less than one minute you can set up a tracked number for your next online or offline campaign.

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Multiple Brands

ActiveDEMAND’s integrated brand asset management solution enables brand managers to consistently and easily leverage brand assets in marketing campaigns across multiple accounts. A must for Agencies handling multiple client accounts.

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multivariate testing

Optimize your email campaigns using ActiveDEMAND multivariate testing features. With multivariate testing you'll test different versions of your email campaign. It may be as something as simple as a subject line, an image, body copy or something else. Create multiple versions and let ActiveDEMAND tell you which one performs the best.

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Event Marketing

For companies, coordinators, event managers and marketers who organize events but struggle when it comes to marketing the event, ActiveDEMAND is the answer. Whether your event is online or on-site, target contacts with email marketing, landing pages, social media, website smart objects and more to build awareness.

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Online survey software

ActiveDEMAND takes the stress out of online surveys Whether you are experienced working with code or completely new to building surveys, ActiveDEMAND’s interface is flexible to accommodate all level of users. .

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Email Broker

ActiveDEMAND Sales Email Tracking software is a tool that enables you to send emails using your own email software and reports back to you the activity of the recipient. Enhance your sales and marketing activity by knowing who is engaging with you and what their interests are. No extra software or applications are required and it works with all email clients.

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phone call transcription

ActiveDEMAND’s Phone Call Transcription capabilities is part of a complete call tracking platform that includes conversation analysis through CallForensics™, call routing, call recording, whisper messages, and deep analytics.

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pipedrive integration

Now integrating seamlessly with Pipedrive to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the Pipedrive CRM so that they may supercharge the application. What’s more, just like Pipedrive itself, ActiveDEMAND has been optimized for small and medium-sized businesses.

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Port Existing Numbers

ActiveDEMAND Call Tracking allows marketers to port (aka transfer) their existing phone numbers into the ActiveDEMAND platform. For those that have deployed marketing campaigns and want to begin tracking incoming call performance, ActiveDEMAND makes it easy.

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Powerful Add-On Products

ActiveDEMAND integrates seamlessly with many third party applications including CRMs, ecommerce, forms, payment processers, social platforms, surveys, accounting and billing applications, file management and lots more. ActiveDEMAND becomes you single marketing automation platform that work’s with the rest of your business.

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predictive personalization

Traditionally, targeted marketing campaigns created and maintaining lists of contacts that meet specific attributes. With ActiveDEMAND predicative personalization peoples interests are mapped automatically to the content you offer. Deliver more effective content and save an enormous amount of time not building lists.

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dynamic website content blocks

ActiveDEMAND Dynamic Web Content is similar to your current call-to-actions only, well… smarter. With Dynamic Website Content you’ll see a lift in conversions which means you’re getting more from your existing traffic. Behaviour based segmentation has never been easier!

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Resource Paywall

ActiveDEMAND turns your valuable resources into leads! Instead of giving away your whitepapers, software downloads, technical papers, and other resources, protect your soft assets with ActiveDEMAND’s resource paywall.

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salesforce integration

ActiveDEMAND now integrates seamlessly with Salesforce, much like the Pipedrive integration, to synergize a powerful sales and marketing “power platform.” This means managers and other users of Salesforce now have the opportunity to “supercharge” the application, taking the concept of optimizing ActiveDEMAND for small and medium-sized businesses to a whole new level.

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sms/text messaging campaigns

ActiveDEMAND’s SMS/Text Messaging capability gives marketers a reliable method with a high exposure factor to get in-front of people with their brand, products and services. ActiveDEMAND makes it easy to set-up and execute SMS campaigns that drive conversions.

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social media marketing

ActiveDEMAND enables marketers to manage their social media posts from one platform and goes further to show you how your social media marketing is impacting your business. Know exactly what is driving conversions and sales ready leads.

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softphone

Now included in the ActiveDEMAND Call Tracking package is the Softphone capability, allowing ActiveDEMAND users to easily make outgoing calls to any contact. With full tracking metrics, the Softphone feature is a great tool for sales teams to improve their telephone selling skills.

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Conditional Versioning

Optimize your email campaigns using ActiveDEMAND split testing features. With split testing you'll test different versions of your email campaign. It may be as something as simple as a subject line, an image, body copy or something else. Create multiple versions and let ActiveDEMAND tell you which one performs the best.

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twitter integration

Do you want to know how your Twitter marketing is turning into real business opportunities? ActiveDEMAND is the answer. ActiveDEMAND does more than help you manage you Twitter feed, it also includes tracking so you know what "tweets" are driving people to your campaigns and who is converting. Your boss is going to love your Twitter attribution reports from ActiveDEMAND.

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URL Shortener

Unruly web links are difficult to manage. They are not easy to share within emails, web pages, or social media. And forget trying to write it down. The ActiveDEMAND URL Shortener ensures links are aesthetically pleasing, easy to manage, and most important – accurate.

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VOIP Phone

Now included in the ActiveDEMAND Call Tracking package is a VOIP phone capability, allowing ActiveDEMAND users to easily make outgoing calls to any contact. With full tracking metrics, the VOIP phone feature is a great tool for sales teams to improve their telephone selling skills.

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Web Capture Forms

Build Online Web Forms for contact pages, support tickets, surveys, event registration, resource downloads and more. ActiveDEMAND’s Online Web Form Builder makes it easy to add and edit fields, manage and update forms to your website.

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whisper message

Whisper messages are a great way to immediately find out which marketing campaign initiated a phone call, and help your sales people be prepared to engage with every caller…even before the call starts. This powerful knowledge gives you real-time feedback - telling you which marketing campaign your call is coming from.

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ActiveDEMAND Plugin for WordPress

With ActiveDEMAND’s plugin for WordPress, rich user data is collected that can be used in targeted marketing campaigns including email promotions, drip campaigns and more, helping to turn an ordinary WordPress website into a powerful marketing tool.

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zapier integration

ActiveDEMAND integrates seamlessly with Zapier which means you have access to over 500 different applications. Using Zapier you can easily share data automatically between your favorite applications. For example, add Outlook or Gmail contacts automatically to your ActiveDEMAND marketing contact database.

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What People Are Saying About ActiveDEMAND

5-star   Reviews by G2 Crowd

"The most complete analytics, lead tracking, landing/email/automation platform I've come across..."

Eric D., Marketing Professional at Dawe & Gardner Legal Marketing

5-star   Reviews by G2 Crowd

"We now have a much more efficient marketing machine. The lead comes in and is automatically fed into our automated system. It's excellent."

Cameron M. Director at POD Marketing