ActiveDEMAND + Salesforce Integration
Capture More Deals. Get Better Lead Attribution.
When you connect ActiveDEMAND with Salesforce, through our native connection, new marketing superpowers are unlocked for you.
We help you define what marketing initiatives are helping drive move-ins and help you save time with automation. ActiveDEMAND is the only customer acquisition and engagement platform.

Better Sale and Marketing Alignment.
More Won Deals.
Better Together
ActiveDEMAND complements Salesforce marketing automation and CRM by enabling you to execute effective marketing campaigns to build brand awareness and generate leads that turn into Salesforce opportunities. ActiveDEMAND gives you access to email campaigns, landing pages, drip campaigns, autoresponders, web forms, surveys, templates, call tracking and a whole lot more. With ActiveDEMAND and Salesforce integration together, a whole new world of opportunity opens up.
Accurate Data Attribution
ActiveDEMAND tracks attribution every step of the customer journey, from anonymous visits to conversions and beyond, for all prospects. You can have confidence you are making accurate data-driven decisions on what is driving leads and closing deals.

Committed to Success
ActiveDEMAND does more than provide a platform to automate timely, personalized outreach for operators. Our in-house support team will work with you to share CRM integration best-practices and ensure you get set up quickly.
Bi-directional Unmatched Integration
Always in Sync
Eliminate the pains of trying to sync your marketing leads with sales. Automatically create new leads in Salesforce, and the bi-directional marketing automation integration with Salesforce ensures prospect information is always up to date and synchronized.
Automate Deal Stage Progression
Leads are automatically ported into your CRM and, alternatively, can be distributed via email to your clients sales teams that can then “claim” the lead with one click of a button.
Go Beyond Contact Mapping
In addition to flexible contact field mapping, ActiveDEMAND’s powerful workflow engine makes it simple to decide how much or how little information is sent to your Salesforce CRM. You have full control over what determines when a marketing qualified lead gets created, and updating prospect’s activities.
Prospect Insights
Stop switching between applications. The ActiveDEMAND integration lets you see customer journey details on marketing email sends, opens, and other marketing engagement, for prospects and their influencers, right from Salesforce!
Automated Sales Process
With ActiveDEMAND workflow automation you can schedule tasks in Salesforce or trigger drip campaigns based on whatever criteria you choose.
Real-Time Engagement
Sales is a contact sport. ActiveDEMAND notifies you if prospects are currently on the website, and you can click to instantly start a tracked outbound call from within Salesforce. Marketers can reach out to more people, reach out more consistently, and craft a more personal connection with your customers through timely engagement.