ActiveDEMAND Integration with Google Ads
Better Conversion Tracking. Better PPC Results
ActiveDEMAND Landing Pages work extremely well with Google Ads, Google Matching audiences and offline conversion tracking.
ActiveDEMAND is the ultimate conversion tracking platform, including tours and move-in results. ActiveDEMAND automatically supplies data back to Google Ads that improves your PPC campaign performance.
Integrating Google Ads Conversions
The main benefits
Better Conversion Results
ActiveDEMAND can provide better, cleaner conversion data to Google Ads. Because the platform tracks phone calls, form submissions, appointments, webinar registrations, and more, you get a more complete understanding of conversions which can be relayed back to Google.
Improve Prospect Targeting and PPC ROI
ActiveDEMAND can cleanly and more accurately detect where a prospect is in the buyer’s journey. You can then expose contact lists to Google Ads and target prospects based on where they’re at in the buyer journey and track if clicks result in move-ins.
Better Conversion Data for Google Ads
Better Conversion Data for Google Ads:
Better Conversion Attribution: ActiveDEMAND relays accurate conversion attribution to Google Ads. The platform tracks when a Google ad has resulted in a qualified conversion and what that conversion was, resulting in better attribution and reporting.
Offline Conversions:
ActiveDEMAND can post conversions directly to Google Ads using Google Click Identifier (GCLID) information. Directly tie Ad Clicks to Tours and Move-ins events, so Google Matching settings are better targeted to your communities and generate better PPC results.
ValueTrack Parameters:
You can get campaign tracking within Google Ads by using ValueTrack parameters which adds extra details to ActiveDEMAND contacts who engage with Google Ads. This enables better targeting for users where you can swap in different CTA’s based on what you want the prospect to do next.
Automatic List Management:
ActiveDEMAND offers powerful contact list rules to precisely target personas, users who are interested in a particular community and more. Collecting PPC conversion data builds your perfect target list that is automatically updated to your Google Ads Customer Match list.
Targeting Based on Their Buyer’s Journey.
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